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Well-Oiled Operations with Stacy Tuschl

Are you ready to leverage the power of business process improvement tools to enhance your profit margins and achieve a better work-life balance? Welcome to The Well-Oiled Operations Podcast, where you'll join forces with Stacy Tuschl—an accomplished International Best-Selling Author, astute Business Coach, and successful Multiple 7-Figure Business Owner. Stacy will serve as your trusted guide on a transformative journey, unveiling highly effective systems and strategies to improve business operations, elevate the quality of your goods and services, and ultimately revolutionize your overall business performance by getting your business to operate WITHOUT you. Get ready to embark on a quest of discovery, as you uncover the crucial components necessary for establishing a highly profitable business while nurturing a profoundly gratifying life. With Stacy's expertise, you'll gain invaluable insights into assembling your dream team, optimizing your human resources, and implementing streamlined processes. Every aspect of your business, from existing processes to the allocation of your valuable resources, will be meticulously examined and optimized to unleash its fullest potential. Through continuous improvement initiatives, you'll be able to enhance your business operations, achieve greater customer satisfaction, and reduce costs, resulting in a more profitable and sustainable business. Whether you operate in the dynamic retail industry, managing a physical brick-and-mortar establishment, or thrive in the digital realm of online enterprises, The Well-Oiled Operations Podcast offers indispensable strategies that will propel you towards unparalleled success. Stacy's vast experience in both realms makes her the ideal mentor to help you navigate the ever-changing landscape of modern entrepreneurship. By adopting her proven methodologies, you'll be equipped with the tools to optimize your business process management, streamline your operational procedures, and achieve remarkable results. The Well-Oiled Operations Podcast has undergone a thoughtful revamp from its previous incarnation as the Foot Traffic Podcast. This revamped version promises an even more enriching experience, allowing you to gain exclusive access to a wealth of knowledge, practical tips, and actionable advice brought to the table by Stacy Tuschl. Her expertise in business process improvement and operational management will guide you in implementing process maps and deploying innovative techniques to optimize your processes, reduce costs, and enhance your overall business operations. Working your own business is hard. Sometimes you even convince yourself that the long hours and the headaches are actually prescriptive of owning your own business. You’re working hard, but too hard. You have no time for yourself. You’re constantly on your phone.You’ve become a bottleneck in your own business which is growing faster than you expected.You’re losing precious time for yourself, your family, and your mental health.You’re realizing that your pace and your schedule are simply unsustainable. You just want your time back. If any of these statements resonated with you in any capacity, and you're seeking to increase your profitability, improve customer satisfaction, and unlock the secrets to a fulfilling life, The Well-Oiled Operations Podcast is your ultimate resource. Join forces with Stacy Tuschl, the esteemed business operations manager extraordinaire, on this journey of continuous improvement. Discover how to transform your business into a well-oiled machine, primed for success in today's competitive landscape. Remove yourself as the bottleneck in your business. Scale faster than ever before. Get your business to run with you. Make that one decision that will totally change your life and your business today. It's time to tune in to The Well-Oiled Operations podcast and take your business to new heights.
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Apr 11, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

In episode 166, Stacy shared 5 big takeaways from Social Media Marketing World. Today, she’s here to share 4 things she learned at the same conference that has nothing to do with social media marketing.

 

Also, the podcast is undergoing a bit of restructuring. From now on, Stacy will do Facebook Live broadcasts that will then be turned into podcast episodes. This change will allow for better repurposing of the content. So if you are on the email list, you will get a notification of the Facebook Live every Wednesday around noon and you can catch the show live.

 

In this episode, Stacy discusses:

Success needs to be balanced. At minute 2:50 Stacy talks about how the truly successful people are balanced in every aspect of their lives. True success only comes when you have the entire life you want, not just the successful business.

Masterminds are everything. At minute 4:05 Stacy talks about her amazing mastermind. There are couples in my mastermind and there are so many great relationships to be developed there.

No new friends. At minute 5:20 Stacy talks about how one session at SMMW talked about the limited amount of time they have to cultivate relationships. So, it means that you don’t have any time for any new friends because you are so busy deep diving into the relationships in their masterminds.

Some of the best conversations happened in the hallways. At minute 7:40 Stacy talks about how she had her best conversations in the hallways. She felt bad about skipping sessions but learned so much more by learning from individual conversations in the hallways.

Speakers on stage were nervous to speak at a huge event. At minute 9:20, Stacy talks about how many speakers had been given the stage and all it takes is raising your hand and applying to speak to a group. It’s time to pitch to speak in any conference you feel you can contribute to.

Don’t forget to check out episode 166 to learn the 5 big takeaways I had from Social Media Marketing World.

Also, don’t forget about my live weekly webinar - 7 Pillars or a successful business.

bit.ly/herwebinar

Join our Facebook group at www.shesbuildingherempire.club!

Apr 6, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

If you're looking for the easiest ways to make money online, you will gain a lot from listening to today's show, as Stacy explains why it's really okay to do something that works, even though someone else has done it before.

 

Today, Stacy mentions that when something is easy, everybody does it, so she gets excited when things seem confusing, as then, there are usually a limited amount of people doing it. She explains that what she does in that case, is to pay an expert to explain how to figure it out and how to do it properly. Sometimes, however, she does take the easy road, as that 's what people are looking for. Listen in today and find out from Stacy what she means, when she talks about the easy ways.

 

Some highlights include:

“How can I really put something out there...” From minute 3.09, Stacy talks about a problem that she and her team faced during a recent Mastermind.

“So what my team and I decided...” From minute 3.25, Stacy explains how she and her team decided to overcome their problem.

“Why do we both have a one day workshop?” From minute 3.35, Stacy explains why it's common practice for people to choose to do the same things, with the same topic and even the same price point.

“The reason I'm bringing this story up...” At minute 4.22, Stacy explains why you shouldn't hold yourself back, just because somebody else has done the same thing that you intend to do.

“Let's talk about what are...” From minute 5.16, Stacy talks about common practices,  to make money online.

“What do those freebies look like?” At minute 5.26, Stacy explains about freebies, what they look like and why people use them.

“In one of my Group Coaching...” At minute 6.01, Stacy explains why she encourages you to copy things that work.

“Put your own twist on it...” At minute 6.29. Stacy explains why and how you should put your unique stamp onto something that you copy from someone.

“So there's nothing wrong...” At minute 7.43, Stacy explains why there's nothing wrong with going after something that people are already doing.

“We go through these stages...” At minute 8.20, Stacy discusses current trends.

“When you see a trend happening...” From minute 8.43, Stacy explains why she encourages you to jump on a trend sooner rather than later.

“There will be a time...” At minute 9.52, Stacy explains that people get tired of things at a certain point and won't continue to do them, so she cautions you to not wait so long that you miss an opportunity.

“You need to jump in now.:” From minute 10.41, Stacy explains why you should still jump onto Facebook Live now.

“I actually want you...” From minute 11.36, Stacy explains why you really should look at what others are doing and why you will still create something that is uniquely your own, after that.

“Definitely check out my free webinar...” From minute 12.44, Stacy explains why you should look at her free webinar- 7 Core Pillars of a Highly Profitable Business.

 

Link for Stacy's free webinar: www.bit.ly/herwebinar

Apr 4, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

Did you miss Social Media Marketing World this year? Stacy just got back from the conference and has so much to share. In this episode, Stacy will share her top takeaways from the sessions she attended.

 

In case you were wondering, Facebook still reigns supreme as far as being the biggest social media marketing channel. That’s the good news. The bad news is that across the board, everyone has had their organic reach drop. Don’t despair though, because in this episode Stacy will also tell you how to get around this and still reach more of your target audience.

 

The answer to reach isn’t frequency. It’s using Facebook Live. Listen in as Stacy explains:

It’s not a matter of finding the time, it’s a matter of removing something to make time for this. At minute 4:30, Stacy talks about how FB live is a necessity.

The bad news is FB ads are starting to get saturated…..at 5:20 Stacy talks about how she has an ad that is working, but she can’t increase it because she has saturated her market.

The answer to market saturation is Messenger ads……..at minute 6:15 Stacy talks about this confusing new thing called FB messenger ads.

We can target people inside our messenger app……at minute 7 Stacy talks about the 60-70% open rates for the Messenger ads.

Everybody is doing FB live……….at minute 8:10 Stacy talks about how even though FB Live has been out for awhile, many people have never even done their first FB live yet.

Instagram is absolutely the #2 social media platform……….at minute 9:22, Stacy talks about how Instagram needs to be treated completely different than FB.

Should you be on Snapchat….maybe not if you do Instagram well. At minute 10:20, Stacy shares what the experts shared about why you may not need to be on Snapchat after all.

Artificial Intelligence, aka “bots” are like an auto-responder, and they are getting smart enough to interpret an answer and know how to respond. At minute 11:30, Stacy shares this incredible technology and how it will work.

You need to pay attention and observe when you get a Messenger ad. At minute 13:06 Stacy shares a story of a friend who added FB Messenger ads to his launch and made an additional $9000.

Messenger is really turning into an email. At minute 14:12, Stacy explains why people are expecting to get to you on Messenger the same way they would on email.

We will be experimenting with Messenger ads. At minute 15:50, Stacy shares the difference in how Messenger ads get priced by how many you send, not who sees it. The high open rate right now makes it worthwhile.

I was convinced to get on YouTube. At minute 16:50, Stacy explains why your YouTube needs to be more than just repurposed content.

The six degrees of separation comes into play with YouTube, so we need to create headlines that people will search for. At minute 18:20, Stacy explains why “how to” videos will always do great on YouTube.

Social media is always changing. At minute 21:10, Stacy explains how you can gain a competitive edge by staying on top of the social media trends.

 

Join Stacy for 7 Pillars of a Highly Profitable Business - Wednesday at 11:30 am Central at

shesbuildingherempire.club

Mar 30, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

Are you concerned about your business because you're spending more on it than it's bringing in right now? Would you like to find out what you can do to turn this situation around? If so, you will learn a lot from today's show, as Stacy dives in deep and explains how it really is possible to survive this and to move forward with your business.

 

Today, Stacy explains how you can avoid getting overly stressed about money in your business.  She talks about how people tend to focus solely on their income, but not on their spending in business- a big mistake! She points out that it takes a lot of money to start a business and to keep it going strong and how it could happen that you could be funding it, growing it and then, all of a sudden, run out of money. On today's show, she focuses on what you should and shouldn't cut from your business in that situation and on how to cut things in a way that your customers don't feel it. Listen in and find out how to be smart and avoid spending more than you're making.

 

Some highlights include:

 

“So, first of all, are you spending a thousand dollars to bring in a hundred?” At minute 2.52, Stacy talks about how easily you can fall into spending more than you're making.

“But if you're somebody who's selling something that's actually costing them to do it, don't do it.” At minute 4.05, Stacy gives some down to earth advice about keeping your expenses in check.

“Do you know how much it costs you every single month to run your business?” At minute 4.18, Stacy asks a basic, yet necessary question, about hidden, ongoing monthly expenses in an online business.

“What is your break even number, every single month?” At minute 4.59, Stacy talks about how many people don't know that very basic fact- and why you need to know it.

“But we will talk about what we do cut because there are some things you shouldn't cut, some things that you should.” At minute 5.45, Stacy talks about how and why you should make those cuts without letting your customers know that your business isn't going well.

“Let's talk a bit about what expenses you can cut.” From minute 7.02, Stacy advises about the best way to cut your expenses.

“I do want you to look at it and go 'I either need to get rid of it, or I need to start using it'” At minute 8.53, Stacy talks about being careful not to get rid of things that you could benefit from actually using.

“Let's talk about some software...” From minute 9.00, Stacy talks about certain types of software that you could change for a free version that will still do the job, without letting your customers feel it.

“I didn't really need it. I wish I would have started a little bit smaller...” At minute 10.00, Stacy talks about things she overspent on, starting her business and how she would have benefited from spending less at the time.

“Let's talk about what not to cut.” From minute 10.32, Stacy talks about the importance of not cutting certain things.

“I would be very careful about downgrading to something that people again can see... money must be tight” At minute 12.42, Stacy cautions you about doing things in a way that will let your customers know that something is going on with your business.

“How do we bring in quick income?” At minute 13.28, Stacy talks about how to make some money quickly, in a way that looks right.

“People love events.” At minute 15.47, Stacy talks about how you can really benefit from doing a launch.

 

Stacy's free Facebook group: She's Building Her Empire club

Mar 28, 2017

As a business owner, you have a unique set of needs when it comes to tax planning. Many entrepreneurs assume that because they hire an accountant or a tax professional, that they are automatically getting the best advice about how to lower their tax obligation. It may surprise you to learn that an accountant isn’t trained to help you lower your taxes. There are many myths in the industry about completely legal parts of the tax code. Our guest today, John Pollock is here to set us straight and show us how to stop paying more taxes than we legally need to!

 

John Pollock is CEO of Financial Gravity - a firm that focuses on proactive tax strategies and planning for small businesses. He has been featured in Forbes Magazine. He is a frequent contributor on television and radio. John wrote the books The Nest Egg Cookbook – Your Recipe for a Comfortable Retirement. He contributed to the books Secrets of a Tax Free Life, and Tax Breaks of the Rich & Famous. John is also a featured speaker at conferences around the country.

 

 

 

  • Your accountant isn’t trained to help you with tax planning. At minute 4:30 John talks about the gap in training for accountants.

 

  • Accountants do not help you lower your taxes. At minute 5:30 John tells you where to get the real advice you need for tax planning.

 

  •   So many people are not being helped by the accounting industry because it has failed to educate people without trying to do what is right for its customers. At minute 8 John explains why he blames the industry.

 

  • The Augusta rule and why more accountants don’t want to touch it. At minute 9 John tells us how to save upwards of $3000 of taxes.

 

  • 5 ways to write off a home office in the tax code. At minute 10 John challenges the risk adverse industry and how it is ripping you off.

 

  •   Most businesses are structured wrong and why an LLC may not be the best thing……at minute 12 we learn why you are being sold on a structure that means you pay the highest taxes.

 

  • “If you make over $100,000 year, you probably need help with your taxes.” At minute 19:30, John explains how you can get creamed by taxes, but you can also fix it for the next year.

 

  • The dirty underbelly of the business world is that your first breakout year comes with a price tag” around minute 22, John gives you the low down on the J-curve.

 

  • “Most people are saving for retirement wrong”……around minute 24 John explains why a 401K is a terrible idea for an entrepreneur. 

 

  • “Obamacare is tax law.” At minute 25, you can understand why the law isn’t a healthcare law, but a tax law.

 

  • The Ramsey approach is for blue collar workers or employees, so you can’t take his “pay cash for everything” advice as an entrepreneur. Minute 27 holds all of the details about why you should use pre-tax dollars for your car.

 

Connect with John and Financial Gravity:

Free ebook financialgravity.com 

lowertaxhigherprofit.com - video series

text taxbook to 33444 to get the FREE ebook about the Myths surrounding taxes

 

Mar 23, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

If you're considering doing an online coaching course, or a Mastermind and would like to know the difference between all the programs out there, you will gain a lot from listening to today's show. Stacy realizes that there are so many people out there who have never had any kind of coaching before, so today she wants give you the information that you need, in order to make those decisions.

 

Stacy has been in business for a long time and she's been going to Masterminds and participating in coaching courses for eleven years, so she would like to share what she's learned to help you to understand the difference between Masterminds, Group Coaching and Private Coaching, so listen in to find out more.

 

Some highlights include:

 

  • “Masterminds are all the rage right now...” From minute 1.13, Stacy explains the difference between free and paid Masterminds.
  • “Now let's start with the free ones.” From minute 1.52, Stacy talks about free masterminds.
  • “As I've decided to leave the Mastermind...” From minute 2.18, Stacy talks about the need for strong leadership in Masterminds.
  • “If you want to do a free Mastermind...” At minute 3,08, Stacy explains what you need to have in place, if you want to do a free Mastermind.
  • “Let me even backtrack here...” From minute 3,24, Stacy explains what a Mastermind is.
  • “But understand that this person...” From minute 5.08, Stacy explains the role of a facilitator at a Mastermind.
  • “So that is why group coaching...” At minute 8.42, Stacy explains why Group Coaching has become more popular.
  • “I typically pay for private...” At minute 10.32, Stacy talks about her choice to pay for private coaching.
  • “You're sharing the expert in Group Coaching.” At minute 10.48, Stacy explains the difference between Private and Group Coaching.
  • “What's the best use of my time here?” At minute 11.17, Stacy talks about how to choose between Private Coaching, Group Coaching and Masterminds.
  • “How can you utilize the Group Coaching...” At minute 12.16, Stacy explains how you can make the most of Group Coaching.
  • “Those two things have brought me...” At minute 13.18, Stacy explains how she really benefits from investing in Private Coaching and Masterminds.

 

Don't miss this episode! It will save you valuable time and money in your next development endeavor!

Mar 21, 2017

If you're considering hosting your own podcast and you'd like to get some expert advice on how to go about doing that, you're really going to love today's show!

Stacy's guest is Jessica Rhodes, the CEO of Interview Connections, which is the premier agency for podcasters, guest experts and for booking them on other podcasts. Jessica is also the acclaimed author of the book Interview Connections: Rock The Podcast From Both Sides Of The Mic. She has a few of her own podcasts too- Rhodes To Success, The Podcast Producers, and The Parenting Rhodes. Listen in today and find out how to produce a winning podcast, from someone who really knows both sides of the mic.

 

Some highlights include: 

“I actually started my business because I wanted to be a stay at home mom...” From minute 0.52, Jessica explains how she got started, with her podcasting empire.

“If I am going to be speaking at these conferences, I need to host my own show...” From minute 2.44, Jessica talks about what motivated her to start her own podcast.

“The first show was The Rhodes To Success, my weekly podcast...” From minute 3.05, Jessica talks about how she went from having one show to having three shows.

“I typically recommend starting as a guest expert, because it's easier...” From minute 4.34, Jessica, who is all about both sides of the mic, gives advice to newbies about where to start.

“I always recommend outsourcing it...” From minute 7.24, Jessica talks to entrepreneurs about the most efficient way to use your time when producing your podcast.

“I think it's all about providing a ton of value and not holding back.” From minute 8.40, Jessica explains how to really come across as the expert, on your own show, or on someone else's.

“I really believe in... always having an abundance mindset.” From minute 11.20, Jessica talks about how to deal with any fears you may have about there not being enough room for both you and your guest expert on your show.

“You can monetize it in a couple of different ways...” From minute 14.37, Jessica advises you about how you can best monetize your podcast.

“You could go the route of actually working with an advertising agency...” From minute 18.37, Jessica talks about how you can reach out to a podcaster that you would like to sponsor.

“I always say that the listeners are kind of the bonus...  for me, the primary value of this interview is the time I'm spending with you...” From minute 22.30, Jessica talks about how you can extract the most value from being interviewed on someone's podcast.

 

To contact Jessica: www.jessicarhodes.biz

Jessica recommends books by Dan Kennedy.

Mar 16, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

If you're considering signing up for an online course, or Mastermind, but you're wondering if it will be worth the money, or if your husband just doesn't see the value in it and that's holding you back, you will really benefit from today's show. Listen in as Stacy dives deeper into the things that you, as an entrepreneur, really need to talk to your husband about, when it comes to investing in online courses.

 

Stacy wants to help you to figure out how you can make it work and how you can get it through to him that these courses really are a great investment. Join her today, as she urges you to talk to your husband and explain things in a way that he can get it and find out how you can get yourself out there, do what you do best and start sharing your talents with the world.

 

Some highlights include:

 

“First, I want you to understand that this is your education you're talking about, right?” At minute 1.18, Stacy puts this kind of investment into perspective.

“This year alone, between those two things, I spent like about $56 000 on those two...”  From minute 2.18, Stacy explains how much she will bring in, due to having invested that money.

“I'm saying that it brought in $20 000 into my business, because of one strategy that I used there.” From minute 3.12, Stacy explains that it's not about how much it costs, but about how much it will make for you.

“There is so much more money that I'm putting into my personal development...”  From minute 3.49, Stacy explains how much she spends on live events and why it's so well worth it.

“I have grown up in a family business and because of that, when I talk about anything about my business, my family gets it.” At minute 4.55, Stacy talks about the advantage of having your family's support when you have a business.

“I also married an extremely supportive husband...” From minute 5.24, Stacy explains that her husband trusts her, even if he doesn't understand the specifics of what she's doing and the huge advantage of that for her.

“And then you might have somebody who doesn't get it and they're going 'you're nuts for doing this.'”  From minute 6.08, Stacy explains that she wants you to figure out how you're going to make this better and not to just give up.

“So I purchased an online course for $997 from an online expert. I used the strategy that was sold in that product and my launch that I did, using this strategy, brought in $60 000.”  At minute 6.40, Stacy gives an example of something that her husband understood.

“So start to educate your husband on things like that.” At minute 7.08, Stacy explains more about how you can go about educating your husband about the value of investing in online courses.

“I want you to know that your wife is out there doing what she does best and doing what she loves...” From minute 8.05, Stacy explains to husbands how much their support means to their wives.

“Confidence is huge- it's make or break in this space...” At minute 8.27, Stacy talks to husbands about the importance of their wives being confident with what they do.

“People are making millions of dollars online every single day...” At minute 9.01, Stacy explains how online products, although often intangible, make a huge difference in people's lives.

“If you have the funds to do this on your own, do you need their support? Can you go through with it anyway?” At minute 9.55, Stacy talks about the amazing groups you can join to get support, inspiration, and motivation from other female entrepreneurs.

Links:

Stacy's website: www.shesbuildingherempire.com

Stacy's free Facebook Group: She's Building Her Empire club

Mar 14, 2017

The guest on today's show is Lindsay Padilla. Lindsay, who has two graduate degrees,  used to work as a University Professor and is now an online Teaching and Learning Consultant. Last April, Lindsay was at lunch with some big influencers, after attending Todd Herman's Ninety Day Year. 

She was helping one of them with an upcoming launch and the person was so impressed with what Lindsay had to offer that she wanted to know why she wasn't teaching this to other people. This made so much sense to Lindsay and she realized then that she actually had many things to offer to people that could really benefit them, as entrepreneurs. 

On today's show, Lindsay talks to Stacy about her online business and she also shares some incredibly simple, yet effective ways that you can attract more people, streamline your content, find your niche and really stand out, with online coaching. Listen in today and discover more ways to keep your business growing.

 

Some highlights include:

“You know, I've been in academia for at least like thirty years...” From minute 1.15, Lindsay talks about how got to where she is today.

“And so that common thinking of how do I translate my face to face course into an online course is actually pretty much what I help entrepreneurs do all the time.” At minute 4.07, Lindsay talks about her current business and what she does.

“You never know what connection you meet- that would trigger off the next idea...” At minute 4.58, Lindsay talks about the importance of being open, networking and going to events, to growing your business.

“To get started, it's a really good way to like get testimonies from people and just get the vibe of what it's like to work with someone one on one.” From minute 7.10, Lindsay talks about the value of bartering or swapping services with others, when starting out in your business.

“If you find yourself in a niche, or something that you're realizing doesn't have a lot of people or a niche that does, you have to stand for something.” At minute 9.03, Lindsay explains how you can make yourself stand out from other people.

“I'm good on camera and I think it has to do with me teaching a little bit...” From minute 12.59, Lindsay talks about her personal strengths and what makes her business unique and special.

“You know, I actually started to go to live events that aren't necessarily in the little bubble...” From minute 14.29, Lindsay talks about live events- her favorite ones and how many she goes to each year.

“I have my first full-time employee and I essentially cloned myself...” From minute 18.46, Lindsay talks about delegating things to other people.

“So I tend to actually get people who are academics...” from minute 24.06, Lindsay talks about the type of people she attracts to work with.

“There's too much content...” From minute 24.28, Lindsay talks about some common mistakes she sees with course creation and what can be done to fix them.

“Make sure you have transcripts... get all your videos transcribed.” From minute 28.41, Lindsay explains some small things that you could do, to really benefit your business.

 

To contact Lindsay: www.lindsaympadilla.com

Lindsay on Facebook: The Teacher's Lounge Group

Resource: www.pdfescape.com – to help you to stay organized

Go to www.audibletrial.com/herempire for your free trial from Audible.

Mar 9, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

Today, Stacy talks about the great success of her Brand To Expand five day challenge and points out that it's not too late to join. She explains why she likes challenges so much, due to the quick wins and the clarity you can achieve in a really short time.

 

On today's show, Stacy talks about how she really got to know so many people so well through her challenge- and very quickly. She points out that this is not by chance. She explains that she's very intentional with what she does and today, she breaks down how she goes about doing this. Listen in and find out how you can use your intention to build your business and create success.

 

Some highlights include:

“One of my company values is to deliver 'wows' to my customers.” At minute 1.48, Stacy explains how she delivers 'wows' to her customers.

“Do something that nobody is doing.” At minute 2.35, Stacy explains more about how to deliver 'wows'.

“So what we did was she put all of those emails in a folder for me...” At minute 3.18, Stacy talks about using a personal touch to 'wow' your customers.

“So it's not about the all or nothing attitude...” From minute 4.30, Stacy talks about doing what you can, when you can.

“So each time you touch or reach out to somebody, it's noticed.” At minute 5.12, Stacy talks about unexpected things you can do for your customers.

“One of my favorite ways to 'wow' customers is when you mess up.” From minute 5.55, Stacy talks about thinking ahead and creating systems in your business.

“How should you deliver 'wows' in your mistakes...” At minute 6.35, Stacy explains how you can 'wow' your customers by pleasantly surprising them.

“It has to be brag-worthy.” At minute 8.03, Stacy talks about offering something brag-worthy to make up for mistakes.

“Be more referable.” At minute 8.28, Stacy shares some advice to get more referrals.

“Do not be bitter with your customers that leave you.” At minute 10.08, Stacy gives some advice to get customers to come back to you, should they leave.

“This is one of my modules in She's Building Her Empire.” At minute 10.36, Stacy explains how you can learn more through her online academy.

 

For Stacy's Brand To Expand Five Day Challenge go to: www.brandtoexpandchallenge.com

For Stacy's Online Courses go to: www.shesbuildingherempirelive.com

Mar 7, 2017

Today's guest is Maggie Patterson, a Communications Strategist and Chief Marketing Officer at Scoop Industries. Maggie, who has over fifteen years of experience, has spent her career working in Client Placing roles in Marketing and as a Copywriter and she's been self-employed for the last eleven years, as a consultant.

She is also co-host of Services, Sales, Success Podcast (formerly known as The Inside Scoop Podcast), a Master Level Content Marketer (as awarded by Copyblogger) and her work has been in many different places, such as Virgin.com and Fast Company.com.  Today, Maggie shares her experience and explains how she mentors business owners to

She is also co-host of Services, Sales, Success Podcast (formerly known as The Inside Scoop Podcast), a Master Level Content Marketer (as awarded by Copyblogger) and her work has been in many different places, such as Virgin.com and Fast Company.com.  Today, Maggie shares her experience and explains how she mentors business owners to scale their businesses in a smart way, that doesn't kill them in the process.

On today's show, Maggie and Stacy discuss some hot marketing strategies. Listen in and find out about what you should be focusing on in your business and learn how you can do way better by getting back to the basics and doing less.

 

Some highlights include:

“So I was one of those really entrepreneurial kids, always wanting to have a business...” From minute 0.57, Maggie shares her background story.

“So I co-own a marketing agency called Scoop Industries...” From minute 3.02, Maggie talks about what her business looks like today.

“There's really two parts to this...” From minute 4.40, Maggie explains where you should be looking to find new clients.

“So one of the biggest things I see and this is that we don't value what comes easily to us...” From minute 7.33, Maggie explains the basics that you need to have in place, when trying to seal the deal when closing a booking with clients.

“So what I always tell people is – have three packages.” At minute 8.32, Maggie talks about whether there should be a maximum number of offerings that you have for your clients.

“Pricing tells a story.” From minute 10.33, Maggie gives some tips for appropriate pricing and packaging.

“So number one go-to resource is literally to cut your to do list in half...” From minute 12.38, Maggie shares some of her favorite systems, strategies and resources to move your business to a higher level.

“A lot of times we talk about boundaries with our clients...” From minute 15.51, Maggie shares some tips to take you above and beyond with customer service.

“Our team is fascinating.” From minute 19.14, Maggie talks about the team she works with.

 

To contact Maggie:

Maggies website: www.scoopindustries.com

 

Maggie is co-host of the Services, Sales, Success Show (Formerly The Inside Scoop Podcast)

Mar 2, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

On today's show, Stacy talks about team building. She discusses something that she realized while attending a recent James Wedmore Mastermind, which was that she wanted to learn about team building even though she is an expert at it. Stacy mentions that this is way more common that you would think because when you get good at something, you just want to keep getting better and better at it.

 

Today, Stacy talks about her vast experience with the interviewing process and with hiring people for her business over the past fifteen years. She offers you a system to help you make that decision a clear one and gives some invaluable tips to help you get better at the hiring process. You will be certain to benefit from this show, as it's a great fit for many levels and stages of business.  Listen in today and find out how you can expand your team with way less stress.

 

Some highlights include:

 

“So with the brick and mortar I typically post on Craig's List...and with the online business, I typically post on Upwork...” From minute 3.38, Stacy explains where she advertises for employees for her brick and mortar business and for her separate online business.

“When you go and you post on one of these sites...” From minute 4.18, Stacy explains how to weed out people you don't want by just using the subject line.

“I ask for three pieces of what I call 'homework' inside of the ad...” From minute 4.43, Stacy explains more of her 'weeding out' process.

“So I do this test because I don't even open up the email if the subject line is incorrect.” At minute 5.54, Stacy explains more about why she does the test.

“What position do you need to hire, that doesn't need to have attention to detail?” From minute 6.05, Stacy talks about the importance of attention to detail, when hiring someone.

“What's really cool too, is in Gmail...you can filter, based off of a few things.” From minute 7.23, Stacy talks about another way you can weed, using the subject line filter in mail servers.

“I will specifically say “attach”. I do not want it in the copy...” At minute 8.01, Stacy shares another way to set people apart, when they respond via an email.

“This is one that will help you figure out who are the people you at least want to bring in for an actual interview.”  At minute 8.48, Stacy shares a great tip to help you figure out who to interview.

“They'll set up a phone number where it will just collect these voice messages.” At minute 9.19, Stacy explains about using a Google Voice Mail number to collect messages for you and the benefits of using this service.

 

For Stacy's 5 Day Challenge, go to: www.brandtoexpandchallenge.com

Stacy's old website: www.stacytuschl.com

Stacy's new website:www.shesbuildingherempire.com

Stacy on Facebook: She's Building Her Empire

 

Feb 28, 2017

Emily Hirsh, who majored in Kinesiology- with health being her thing,  is now a leading Facebook Apps Manager and Sales Funnel Strategist. Emily and her team have been part of multiple six figure launches, as well as having their own multiple six-figure businesses.

In today's show, Emily shares her knowledge and experience to help you to create strategies, so that you can go about marketing your business smartly and successfully, without wasting a ton of money.

 

Some highlights include:

“So I started by diving into the online business world when my husband and I started an online business three years ago...”  From minute 1.16, Emily explains how she became a Facebook Ad Strategist and a funnel.

“I get that question so much- like what should my budget be and so something I'm really big on is your warm audience...” From minute 3.13, Emily talks about where to start with advertising on facebook and what the budget should look like.

“It's honestly the warm traffic...” From minute 4.43, Emily talks about her go-to area, when working with someone for the first time, to ensure that they're set up correctly.

“The other thing that I talk about a lot is really like...planning...” From minute 6.25, Emily discusses some other things that people may not be realizing to be important when starting out.

“So I really like those small priced- even seven to twenty-seven dollar trip wires on the Thank You page...”  From minute 7.38, Emily talks about using trip wires.

“A funnel that I really like to lay out for webinars is...” From minute 8.47, Emily explains a strategy behind Funnel Marketing, when building a list for webinars.

“Well, I like having, ideally, different options and different levels in your funnel...” From minute 10.12, Emily talks about how to figure out the math, when creating price points.

“Well, obviously I love Facebook ads, so that's a big one, but looking at your funnel, like- looking at the numbers...” From minute 12.09, Emily discusses what you need to be looking at, apart from Facebook ads, when trying to scale your business.

“I see a lot of people try a funnel and it doesn't work and they want to redo it all and it's not necessarily the case at all...” From minute 13.47, Emily talks about little tweaks to improve your funnel.

“I think it's a lack of nurturing...” From minute 14.37, Emily talks about the most common mistakes and problems she sees in the funnel side of things, after a successful Facebook ad.

“About five emails, after that I usually spread...  you have to make sure that you're giving a lot of value in them.” From minute 16.43, Emily explains how to nurture your customers, without scaring them off and having them unsubscribe.

“I think, like if you can talk to your target audience, ask them what they want.” From minute 17.48, Emily explains how you can make sure you're creating something that people actually want to opt into.

“I think the visual is huge like people don't always even read all that copy that you write...”  From minute 20.56, Emily discusses the concept behind Facebook ads and which area within that to focus on first.

“I test both- I test with and without text...” From minute 23.02, Emily talks about how you can know whether or not to put your picture on your Facebook ad.

 

To contact Emily: www.emilyhirsh.com

Go to www.audibletrial.com/herempire for your free trial from Audible.

Feb 23, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

Stacy talks about copywriting on today's show. She explains that not everyone needs to hire a copywriter and that you may be able to get away with what you're doing for yourself in that area. Stacy gives you some tips on how you can make things work, if you don't have the budget to hire a copywriter and she also shows how you can use other, successful people's work as models, to help you to create a winning style for yourself and pointing out where you need to be cautious when doing that.

 

Today, Stacy shares some of what she's learned from the online space. She has found that really knowing your strengths and weaknesses is vitally important for anyone in business. She talks about knowing if what you're doing is something that you're really strong at and should be doing, or if it's one of your weaknesses and you need to let it go.

 

Some highlights include:

 

“I have an email address that I set up and I just use it to subscribe to any kind of- you know when you optin to something...” At minute 2.41, Stacy talks about setting up a 'fake' email address, for opting into freemium, or for other things for you to look at only when you choose to, not the one you would use for your Facebook ads or your personal stuff.

“So when you have that fake email address set up, you can get on anybody's subscription list, just to see how they're creating those emails.” From minute 4.19, Stacy explains how you can use other people's emails as a model.

“You're not always seeing everything that's behind the scenes.” At minute 5.12, Stacy cautions you about potential pitfalls, when using her 'fake' email method.

“I really one hundred percent believe that copy is one of the first things you'll be investing in.” At minute 6.53, Stacy talks about the value of investing in really good copywriting.

“Great copy sells way more...” From minute 7.22, Stacy explains how she really profited from using a great copywriter and that sometimes you need to invest in that first, to make good money.

“I'm a very good spender. I can spend a lot of money when it comes to my business because I see the potential.” At minute 8.30, Stacy talks about how her investing in a great copywriter before her launch really paid off.

“You have to be very, very careful that it's what you wanna teach and it's in your words..” At minute 9.44, Stacy talks about the importance of being true to your own style of expression, when writing copy, or using a copywriter.

“It wasn't just the copywriting, you know, there are so many pieces to having that big of a launch...” At minute 10.41, Stacy talks about what goes into setting up for a big launch.

“I loved when Maria talked about figuring out what you..” At minute 11.24, Stacy talks about the importance of knowing what you want, when communicating with your audience.

“Your About Page is so much!” At minute 13.20, Stacy explains how to create a unique About Page, by thinking about what is unique about you.

“If you go look at the old website, and you look at the new website, you will see the difference...” At minute 14.46, Stacy uses her old and new websites to show the big difference that using a professional copywriter can make.

“It's basically kicking off this challenge that's coming up, called Brand To Expand.” At minute 15.39, Stacy talks about her 5-day Challenge, starting on Monday 27th.

 

For Stacy's 5 Day Challenge, go to: www.brandtoexpandchallenge.com

 

Stacy's old website: www.stacytuschl.com

 

Stacy's new website:www.shesbuildingherempire.com

Feb 21, 2017

The guest on today's show is Maria Rana, a copywriter and Sales Funnel Strategist. In only two years, Maria, who is a non-native English speaker, has managed to build herself a successful copywriting business. She has also become the go-to expert when it comes to building cash creating funnels. She has helped her clients- even the smallest- generate over $100 000 with their launches. Today, Maria talks to Stacy about sales funnels and about how copywriting is a huge and integral part of them.

Fresh out of university with a degree in literature, Maria, who hails from a tiny, village in Pakistan, really wanted to create the means to become financially independent and make her mark in the world. Her reality at the time, however, did not support those goals, as she comes from a very conservative family, where women weren't allowed to work and there was no concept of making money online.

Maria, being a big dreamer with a vision, made up her mind to change that. She decided to leverage her background in literature and started working as a freelance writer. She started out earning a pittance, but never gave up. She kept going and at the beginning of 2015, she was awarded a scholarship, which is how she got into the copywriting game. In her very first month in business, she made $3000 and since then it's been a wild, wild ride! Listen in today and find out how you can create cash funnels to boost your business beyond your dreams.

 

Some highlights include:

“Alright, so going back a few years...” From 1.35, Maria talks about how she got to be doing what she does today.

“So, to have a proper funnel in place, you need first off, clarity around your offer...” From minute 4.26, Maria explains where to start with creating sales funnels.

“There are different ways of doing that...” From minute 6.34, Maria offers some strategies to send traffic to your landing pages to really capture those leads.

“On your personal page, you can send them to your fan page, or maybe your Facebook Group, so do include that link in there.” From minute 8.50, Maria talks about the importance of creating links to Facebook.

“So, first off, obviously they're getting a welcome email...” From minute 9.20, Maria talks about email sequences- what the journey looks like and how often you should be sending emails out.

“And if you're wondering where do we exactly start pitching...”From minute 11.27, Maria explains the best place to start pitching.

“You need to have a viable long-term strategy...” From minute 13.00, Maria gives her advice about a strategy you can create for sending out emails.

“So, preferably, if you want to make things easy, I would recommend click funnels...” From minute 14.50, Maria discusses whether you need a landing page service, or if just using your website will work.

“But you should keep in touch with your list at least once or twice a week...” From minute 16.17, Maria suggests how often you should send emails after people have jumped on your landing page and received the welcome email.

“OMG, yes! My first funnel, my welcome email, I asked them one simple question and I got over a hundred responses.” From minute 16.44, Maria discusses whether it's a good idea to end an email with a question- whether people actually respond to them or not.

“Once you have that strategy because you cannot write copy without a strategy...” From minute 17.48, Maria offers some tips for writing really great copy that sells.

 

To contact Maria: www.mariarana.com

Maria's Facebook Group: The Woman Unchained- This is where you can find Maria's free gift to you.

 

To contact Stacy: www.shesbuildingherempire.com

Stacy's Facebook Group: She's Building Her Empire

For you free Audible trial, go to: www.audibletrial.com/herempire

Feb 16, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

Today, in wrapping up a week of talking about productivity and systems, Stacy goes over some of the systems she uses in her home, that help to keep her business really productive. She mentions that she often does her recording in her kitchen because she's comfortable there and it also has the best internet reception in her house. As a mom, this means that she really has to have her ducks in a row, when it comes to being organized.

 

In today's show, Stacy shares some of the things she does, to ensure that her environment remains conducive to efficiency and productivity. She reminds you that need to care about your home because it affects your business. She asks you what you can do today that will help you de-clutter your life and really simplify it. Stacy suggests that you look around the room and assess the situation and see what you can do to make things more organized and start a system that you haven't had before to enhance your productivity.

 

Some highlights include:

 

“So, what I do specifically is I have a little basket...”From minute 2.06, Stacy talks about a practical system she uses to store her equipment and keep it off limits to her children.

“Lisa talked about on the last episode, was the Sunday basket. I'm kind of doing a version of this...”At minute 2.37, Stacy suggests using a Sunday basket, as suggested by a guest on a previous show.

“One of the things that I've been doing is I've been putting my make-up and hair stuff, all of that, in my half bathroom.” At minute 3.50, Stacy talks about doing her hair and make-up closer to where her kids are playing in the mornings.

“So now we have to pick out our clothes before bedtime...” At minute 5.07, Stacy talks about looking at what's slowing you down and creating systems to make things faster.

“A tip from my friend Jen...” At minute 5.38, Stacy shares an organizational tip learned from a friend.

“I have a checklist for when I travel...” At minute 7.11, Stacy talks about the value of using a checklist when traveling.

 

For details of Stacy's live event, go to www.shesbuildingherempirelive.com

 

Free Facebook Community: She's Building Her Empire Club

 

To download a free trial audio book: www.audibletrial.com/herempire

Feb 14, 2017

Today's guest is Lisa Woodruff, a Personal Organizer, a Productivity Specialist and author of the book The Mindset Of Organization- Take Back Your House One Phase at a Time. Lisa believes that organization is something that can be developed, even if you weren't born that way. On today's show, Lisa explains how you can have your space organized and keep it that way.

 

Lisa started out as a teacher. At the age of forty, when thinking about what she really wanted to do with her life, she realized that all her successes had to do with organization- either for herself or for others. So she launched her blog Organize 365 in January 2012, with the idea of selling organizing products. Within a couple of months, people were referring to her as a Professional Organizer. Once she realized that that was what she really was, the sky became the limit. Listen in and find out from Lisa how you can organize your life to maximize your productivity.

 

Some highlights include:

 

“I have multiple revenue streams...” From minute 2.44, Lisa explains what her business looks like today.

“But when they pay for it, they really do it.” At minute 3.25, Lisa explains how charging for something is often better than giving it way for free.

“It starts with de-cluttering- you always have to de-clutter.” At minute 5.35, Lisa talks about some of the easier things to organize.

“So tackle one area at a time- step one is de-clutter, step two is organize, step three is productivity...” At minute 6.07, Lisa gives you the first three steps towards productivity, reminding you that you can't do it all at once!

“It's all about building better habits.” At minute 6.27, Lisa talks about creating good habits for yourself.

“So the big thing is to complete the de-cluttering process...” At minute 7.20, Lisa advises you to get rid of whatever you no longer need.

“But what I suggest now, is to just ship it all out- take the last Amazon box you got, pack it up...” At minute 7.52, Lisa talks about Amazon's promotion, launched over Christmas, where they will pay to send your unwanted goods to Goodwill.

“You need to decide what is most important that day.” At minute 9.30, Lisa talks about whether you should sell your unwanted items, or give them away.

“It's because you don't set in organizational systems and go to the level of productivity.” From minute 10.30, Lisa explains why clutter tends to creep back in.

“So this is what I call Organization 101- setting up a Sunday Basket for that kitchen pile that is not going to go away.” At minute 13.37, Lisa describes a great system for dealing with mail and the daunting 'kitchen pile'.

“If the whole entire house is disorganized... we're going to focus on the following four areas, because they impact a woman's life the most.” At minute 17.19, Lisa talks about the primary areas that she organizes in most people's homes.

“So it depends on how long it's been disorganized.” At minute 18.14, Lisa talks about the cost of having her organize your home.

“So the message I really, really want women to hear is that it doesn't matter if you were born organized, or not organized, everyone can be organized.” From minute 22.51, Lisa shares a heartfelt message with all women.

 

 

To contact Lisa: www.organize365.com

 

Lisa's Podcast: Organize 365

 

To contact Stacy: www.shesbuildingherempire.com

Feb 9, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

Today, Stacy talks about how the outside view of a business can look so different from what's going on on the inside. She uses a story about a building that she had renovated for her Performing Arts Academy, to point out that you always need to have some savings as a safety net, to help you when you need it. She also encourages you to ensure that you have a line of credit available for unforeseen situations. She explains that credit is something that is usually available when you don't really need it, so it helps to keep it in reserve for when you do.

 

Stacy also talks about budgeting today- and the importance of having a budget that allows for you to have money available to do something fun with, even if you're feeling a little tight. Listen in today as Stacy encourages you to “work while you're waiting” and to “do things bigger and better, whatever that is for your business”.

 

Some highlights include:

 

“All of a sudden you're looking to uplevel your website or uplevel something else in your business.” At minute 7.12, Stacy talks how expenses creep into a business, way down the line.

 

“A lot of successful businesses do this because they're the ones that are taking the risk and investing back in the business.” At minute 7.26, Stacy talks about investing back into your business.

 

“For me, I'm getting so good at waiting for that second marshmallow, because I know, by waiting I will have something even bigger and better with my business.” At minute 8.10, Stacy encourages you to hold on and know that there will be more, down the road.

 

“If you keep thinking I will not go eat out, I will not go to the movies...” At minute 8.50, Stacy encourages you to do something to feel that you are being rewarded, to motivate yourself.

 

“You've got to figure out what do we need to change for next time?” At minute 10.43, Stacy encourages you to keep working out how you're going to keep moving forward with your business.

 

“You need to have a passive income coming in.” At minute 11.03, Stacy talks about the value in setting up a passive income stream.

 

“There's a lot of work to be done in the beginning...” At minute 11.35, Stacy talks about the preparation involved in setting up a passive income stream.

 

“Setting it up as a system, so after it's over, you can turn it into what we call evergreen, right, where it's always running.” At minute 12.58, Stacy talks about creating evergreen aspects to your business.

 

“Yes, there is a lot of sacrifice that comes with being a business owner, or being an entrepreneur, but at the same time, I need you to be rewarding yourself.” At minute 13.23, Stacy talks about the importance of rewarding yourself for your wins.

 

“As soon as that happened, life got so much easier for us.” At minute 14.23, Stacy encourages you to get on the same page financially, as your spouse.


To contact Stacy:

 

Stacy's website: www.shesbuildingherempire.com

 

For Stacy's Live Event: www.shesbuildingherempirelive.com

 

Stacy recommends: Dave Ramsay's Financial Peace University as a great way for you and your spouse to get onto the same page, financially.

 

Webinar coming up next week- 5 Secrets To Turn Connections Into Currency and Build a Profitable Personal Brand: www.connectionsintocurrency.com

Feb 7, 2017

The guest on today's show is Natalie Sorensen, a leading Success Coach and a Personal Branding Mentor for women. She is dedicated to helping mompreneurs shift their money mindset and discover infinite possibility. She's been an entrepreneur for almost thirteen years, so it comes as no surprise to learn that her passion has always been for business. Today, Natalie talks to Stacy about personal branding and building a six figure success story.

 

Natalie experienced a huge shift in her life when her kids entered the picture, busting her limiting belief that she couldn't both run a successful business and be a Rockstar Mom...  So came the birth of The Mompreneur's Club on Facebook. Natalie started it because she really wanted to create a community for Moms to support Moms in growing great businesses. Listen in today and find out from Natalie how you can skyrocket your online business to huge success.

 

Some highlights include:

 

“So one thing that I'm very passionate about is that you don't have to be a hot mess as a Mom...” From minute 2.38, Natalie talks about how she came up with her own brand.

 

“It's not always about comfort and convenience- it's about dreaming big!” At minute 4.50, Natalie talks about dreaming big as a precursor to success.

 

“I actually launched my online business- December a year ago.” At minute 7.47, Natalie talks about her amazing year of meteoric growth in her online business and the many things that she's learned in that time.

 

“How do I take this six figure income in six months and say, double it?” At minute 9.36, Natalie talks about scaling her business.

 

“A high-level program that was going to take entrepreneurs from not knowing how to create an online business or online brand, to really getting it executed.” At minute 9.53, Natalie talks about creating her signature program.

 

“I knew that I could hit a six figure launch if all these other people that I was seeing online could...” At minute 12.55, Natalie talks about her determination to be successful.

 

“So, no, I got really clear on what my God-given gifts were that I was going to use within this program.” From minute 13.55, Natalie talks about what she did to hit the really big numbers and also about where her strength lies.

 

“Hire a high-end coach, hire a really successful copywriter- put yourself in a position where your launch can't fail.” At minute 17.27, Natalie offers advice to ensure that your launch is a success.

 

“I love that I had a proven launch strategy that I was going to follow.” At minute 21.49, Natalie stresses the value of planning things out before you start.

 

“For 2017, I'm going to really specifically focus on just offering three things...” From minute 30.18, Natalie talks about what can be expected from her, going forward into 2017.

 

To contact Natalie: www.nataliesorensen.com

 

Natalie's Facebook group: The Mompreneur Club

 

To contact Stacy: www.shesbuildingherempire.com

Feb 2, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

Stacy started going live on video about a year ago. She jumped in on Periscope, which was a hot new thing, back then and she loved it! Today, Stacy shares much of what she has learned through her 'going live' experience. She explains that although it may appear to be daunting at first, you will quickly grow into it and become more comfortable as you go on.

 

On today's show, Stacy dives into the details of live streaming effectively. She points out that when you're structured properly and know what you're doing and how to do it, you're going to see results. She encourages you too, to dive in and do it! Listen in today and find out just how much you can boost your business through the use of live streaming.

 

Some highlights include:

 

“I want you to figure out the best times for you to jump on live...” At minute 4.14, Stacy points out that you need to choose the best times to jump on live, taking into account times that will suit your audience too.

 

“But then I did randomly do a 9pm one night and it was my highest numbers ever.” At minute 5.34, Stacy talks about how she found a good time to do her live show in the evenings when she was sure to get a lot of engagement.

 

“The more people that engage and comment, live or even on the replay, is going to mean more visibility for you.” At minute 6.55, Stacy talks about attracting more visibility for yourself.

 

“So how do you get a lot of people to jump on live?” At minute 7.00, Stacy explains ways that you can get a lot of people to jump on live with you.

 

“Why video is so great...” At minute 7.50, Stacy explains why video, in general, is great- but live streaming is even better!

 

“So you just need to be you.” At minute 8.55, Stacy talks about how effective it is to just be yourself, when doing a live show.

 

“They also want to see what's behind you...” At minute 9.47, Stacy talks about how allowing people to see you in your home on video lets them get to know you even more.

 

“There are some things that we have to make sure that we are controlling.” At minute 10.30, Stacy talks about the importance of having good lighting and a stable picture, when going live.

 

“But I do love the ring light...” From minute 11.32, Stacy tells you about her favorite kinds of lights and their prices and that they're mostly available from Amazon.

 

“I use an Arkon mount...” At minute 13.01, Stacy talks about the mounting systems offered by Arkon and offers you a 15% discount coupon for Arkon.

 

“The content is everything.” At minute 13.53, Stacy talks about the importance of being properly prepared, before jumping on live.

 

“Do it on your fan page and share it on your Facebook group.” At minute 16.17, Stacy explains that you can put adverts on a fan page, but not on your Facebook Group page.

 

“I want you to be thinking about how long you're keeping them...” At minute 17.44, Stacy explains the importance of taking the time factor into account, when live streaming and she advises you to keep it as short as possible.

 

To contact Stacy:

Stacy's Website: www.shesbuildingherempire.com

 

For Early Bird Tickets for Stacy's live event in April: www.shesbuildingherempirelive.com

 

The code to get 15% off Arkon Mounts is: her empire

Jan 31, 2017

Amy Schmittauer is the creator of the popular Youtube series “Savvy Sexy Social”, with millions of views, dedicated to helping you go after the life you want. Known for her edutainment style in the way she teaches, Amy has built a name for herself as an internationally acclaimed public speaker. Now she's launched her first book, Vlog Like A Boss- How To Kill It Online With Video Blogging.

 

On today's show, Amy will share her collection of strategies and tactics to help you create videos that really get you the attention you deserve.

 

Some highlights include:

 

“So I've actually worked for myself full time since 2011...” From minute 0.53, Amy fills in on her background.

 

“First of all, it was bizarre in the first place to write the book, because that happened from the speaking...” From minute 4.33, Amy shares some of the ups and downs of her book writing process.

 

“I have some absolutely incredible people that believe in me enough that they would read my book, or just write me a testimonial for the book- for me, really.” At minute 7.34, Amy talks about the support she has and how much it helps her.

 

“Oh, my gosh, it's unbelievable how difficult it is.” From minute 8.11, Amy talks about how difficult it is to promote a book and how she copes with that.

 

“I self-published, but I'm working with a publisher that sort of does a hybrid model. They're called Author Academy Elite, so they're fantastic!” At minute 9.23, Amy talks about how she published her book.

 

“A lot of it is going to be how I continue to build upon this message, so the book is sort of like the catalyst and the starting point.” From minute 11.52, Amy shares her intentions for 2017.

 

“It's a dream opportunity because you don't have to create the wheel over again.” From minute 14.22, Amy explains why she loves affiliate marketing.

 

“So it really depends on where you want to be and that depends on who you're trying to communicate with.” From minute 15.20, Amy shares some expertise on the video aspect of her business, highlighting the difference between Youtube and Facebook.

 

“If what your video is doing does the job and you did the best of your ability at that time, ...” From minute 19.36, Amy advises about what you can do best with your videos on Youtube.

 

“Think like a human when you're looking at that thumbnail...” At minute 21.44, Amy offers some advice about tweaking your thumbnails on Youtube, to increase the number of views.

 

“The thumbnail you can get away with, but with SEO you do not want to change the headline, the description or the tags in any capacity.” At minute 23.20, Amy talks about getting the most from SEO.

 

“It's any one of the fears...” From minute 23.45, Amy offers her advice about dealing with common mistakes she hears about from her students.

 

“I would definitely recommend that you beef up your channel a bit before you launch.” At minute 25.42, Amy offers advice to someone starting out on Youtube or with podcasts.

 

“If you're just getting started, start with what you can do for someone else first.” At minute 31.26, Amy offers great advice to people starting out.

 

To contact Amy: www.vloglikeaboss.com

 

Resources: Publisher- Author Academy Elite

Jan 26, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

The big question in business is: What makes you credible? Regardless of the type of business you have, you are going to want to continue growing your Credibility Bubble. Results come before everything else when it comes to your credibility. These are either results that you have achieved for yourself or results you have achieved for other people. Whichever it is, if you've done it, it gives you that credibility!

 

On today's show, Stacy talks about ways that you can build your credibility. She discusses how you can do it through the use of media or alternatively, with a great testimonial. Listen in today and learn how you can gain credibility to ensure the success of your business.

 

Some highlights include:

 

“So Kathryn Moorhouse was on this show recently...” At minute 0.53, Stacy uses a recent coaching call to demonstrate how you can gain credibility through the success you've given to other people.

 

“If you're just starting out and you're looking to help others and build your own case studies, reach out to people and offer them something.” At minute 2.42, Stacy offers some great advice to people looking to build their own case studies.

 

“Credibility comes from someone saying ' You are amazing, buy from her'.” At minute 3.14, Stacy talks about what makes you credible, with both media and testimonials.

 

“You have to start somewhere...” At minute 4.17, Stacy talks about how you can build your credibility when starting out in business.

 

“Now why does media make you credible?” At minute 5.36, Stacy talks about why media makes you credible.

 

“You have another person saying that you are worth every penny. Testimonials are really important” At minute 5.59, Stacy talks about the importance of getting proper testimonials and how to get them.

 

“You can always just transcribe it and put it into text later.” At minute 9.24, Stacy explains what you can do if you get a video testimonial, but the quality is not good.

 

“Now are you wondering why these testimonials are so important?” At minute 9.40, Stacy explains why video testimonials are really important.

 

“Building credibility comes from within.” At minute 10.36, Stacy talks about certain aspects of credibility which are often overlooked.

 

“There are a lot of people that might be online bashing their competitors, right...” At minute 13.01, Stacy talks about the importance of always talking about your competitors with respect.

 

“There's always a better version of us out there...” At minute 14.06, Stacy explains that we will always be building our credibility.

 

To contact Stacy:

 

Stacy's website: www.stacytuschl.com

 

Stacy's Live Event in April: www.shesbuildingherempire.com

 

To get early bird tickets for She's Building Her Empire Live at presale pricing,

go to: www.shesbuildingherempirelive.com

There are also limited VIP options available.

 

Resources:

Hero

PodcastGuest.com

Zoom

 

 

Jan 24, 2017

Josh Elledge is the Founder and Chief Executive Angel of Savings Angel, a membership-based business, launched in 2007, which boosts the buying power of American families with the use of coupons, technology, and smart thinking. Through this, he has become known as one of the nation’s leading experts on consumer savings. Today, they have done more than $5 000 000 in sales.

Since then, Josh has built an additional business called UpEnd PR, a software as a service, membership based website. It has been designed to consult with and provide the tools for entrepreneurs who want to increase their sales by attracting the right audience, without the typical expense associated with a PR firm.

On today's show, Josh, who has appeared on TV and radio shows more than 1500 times, shares some fabulous tools and strategies for media marketing and getting to know the right people, to attract the success you would love to have. Listen in today and learn about how Josh can help you add value to your business.

 

Some highlights include:

 

“So about ten years ago, I had been working in internet marketing...” At minute 1.06, Josh tells the incredible story of how he started out.

 

“So when we launched Savings Angel, I had no money...I was in the process of losing my position with the other company...” From minute 3.59, Josh explains how he started Savings Angel, with no money for advertising!

 

“So I started teaching other startups and business owners how to do what we do because there's really a science to it.” At minute 5.24, Josh talks about the art to doing PR his way.

 

“I've boiled it down to kind of the three things that most producers and people in the media are going to gauge very quickly whether or not to engage with you.” From minute 8.20, Josh talks about the three things you need to get together before pitching your product via the media.

 

“People will pay for your confidence, more so than even your expertise.” At minute 18.26, Josh stresses the importance of being confident with what you do.

 

“The way to move forward is to grow your business, you need more exposure, you need better conversion, and that's really it.” At minute 21.00, Josh encourages you to grow your business through exposure.

 

“You can pay your way to get onto major media outlets, but it's expensive.”

“You need to start in your local market, of course, first.” At minute 23.45 and from minute 24.18, Josh talks about how to get onto a show for the first time, if you have no credibility as yet.

 

“The most important thing that you can get, in my opinion, out of a media placement with a new media outlet, with a new reporter, a new producer, the most important thing you get is the relationship. At minute 26.21, Josh stresses the importance of building relationships, when it comes to media exposure.

 

“How do you get into these inner circles, right and I'm going to tell you exactly how to get into these inner circles.” From minute 28.48, Josh explains exactly how to get into the media inner circles.

 

“Yeah, and so you're constantly going around finding how can I bring value to everybody that I meet.” At minute 36.25, Josh talks about the value in always maintaining an attitude of service.

 

To contact Josh:

 

Josh's website: www.upendpr.com

 

Josh on Twitter: @joshelledge

 

To get Josh's Twitter Publicity Mastery Course for free (Normally selling for $99) go to: www.upendpr.com/empire

If asked for a coupon code, use the word empire.

Jan 19, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

 

The growth of any business is crucial. It takes lots of work to go out and find new customers. Maintaining a business also takes work, as most people do not have a hundred percent client retention rate. This is where the Dream Fifty can really work for you, to get the results you would like by working smarter rather than harder.

 

In this episode of She's Building Her Empire, Stacy unpacks the idea of the Dream Fifty, a method that you can use to network with the right people and reach many more people in your target market, with way less effort. A Dream Fifty could be a complimentary business, an organization or even a community. Join Stacy today, as she explains how you can grow your business by using your Dream Fifty.

 

Some highlights include:

 

“Write down a list, fifty or more of your dream type people...” From minute 2.20, Stacy explains how you can start using your Dream Fifty.

 

“Now the trick here is to be as strategic as possible when you're coming up with this, it really needs to be a win win.” At minute 2.50, Stacy explains how to strategize when using your Dream Fifty.

 

“That one, yes, could be so worth it to you.” At minute 3.35, Stacy explains how valuable even one person can be, when you use your Dream Fifty.

 

“'No's' are okay, sometimes a 'no' is secretly just a 'not right now'.” At minute 3.40, Stacy explains that sometimes a 'no' is not necessarily a 'never'.

 

“So when they say 'no', just work your butt off so they become a 'yes' at some point. At minute 4.37, Stacy advises you about how to deal with a 'no'.

 

“I have a Dream Fifty for my podcast guests that I want to interview. I also have a Dream Fifty for shows that I want to be on...” At minute 4.50, Stacy talks about how she uses her Dream Fifty in her business.

 

“So Jared just recently launched a book, 3 Billion Under 30...” At minute 5.55, Stacy shares where she discovered the Dream Fifty idea.

 

“He then asked me if I wanted to interview any of the experts in the book, that he could personally get me an introduction.” At minute 7.06, Stacy talks about her personal experience of the benefits using of the Dream Fifty.

 

“It's easy to be an affiliate to something when you're involved in it.” At minute 7.56, Stacy talks about another advantage to using your Dream Fifty.

 

“Your network is your net worth.” At minute 9.06, Stacy reminds you that whatever you put out in business, will come back.

 

“When somebody introduces you that you're friends with, you're going to take it more seriously- it's not going to feel like a spam-type email...” At minute 10.45, Stacy talks about the value of personal

 

“Don't forget to reach out to specific people. Use your network and give.” At minute 11.33, Stacy encourages you to give freely, without any expectation of reward.

 

“We just opened up our She's Building Her Empire Live, a live event that we'll be hosting this April, so we have early bird pricing going on right now.” At minute 14.35, Stacy talks about her live event and tells you how to get hold of early bird tickets at a special price.

 

To buy early bird tickets: www.shesbuildingherempirelive.com

 

To contact Stacy: www.shesbuildingherempire.com

 

Book: 3 Billion Under 30 by Jared Kleinert

Jan 17, 2017

Jared Kleinert has been named USA Today's most connected millennial. He is an entrepreneur, Ted and keynote speaker and an author. After years of identifying and connecting thousands of the world's smartest and most talented millennials, his first book, “2 Billion under 20”, was voted number the one entrepreneurship book of 2015.He has become a marketing and business development consultant forVenture-Backed Startups, Fortune 500 companies, New York Times best selling authors and many others. He has been featured by most major media outlets, such as National Fox, EDC, Washington Post, Forbes Fortune and many others.He has also been named a champion for humanity by the United Nations. He has just released his latest book, “3 Billion Under 30”

 

In this episode, Jared talks to Stacy about his latest book and how it compares to his first one. He also discusses his motivations, business strategies and his vision for the future.

 

Some highlights include:

 

 

I, instead, wanted to be like this super connector character... and started meeting other entrepreneurs and assumed the role of connector within my own entrepreneurial community.” At minute 6.34, Jared talks about his vision, when starting out as an entrepreneur.

 

“It was really first person accounts, very intimate stories and it was a multi- disciplinary voice...”  At minute 9.10, Jared talks about the detailed, first person accounts in his unique first book, “2 Billion Under 20”.

 

The difference, really, was in the actual experiences...” From minute 10.50, Jared talks about the difference between his first and second books.

 

I'm a connector, I learned a lot of this from David...I really built this skill set of being able to bring different ideas and people together to accomplish bigger things for society and in business.” From minute 15.45 Jared talks about his greatest strengths.

 

In order to get the book made, it took thousands of emails and calls and different things like that to get seventy five people to agree to making the book...” From minute 21.31, Jared shares what it means to have two hundred people helping him with his book.

 

After someone buys the book right now, they get sent to this 'thank you' page.... that has the potential to create a viral loop of sorts, where, in order to get these bonuses, someone has to really learn about what we're doing and share it on social media and so that creates more marketing for us as well.” At minute 29.00, Jared talks about his after sales business.

 

I would say, just be cautious about your decision making...”  From minute 31.50, Jared shares some advice for entrepreneurs wanting to get to the next level.

 

The long-term vision is to be able to help as many people as possible to act on their passions in life and unite them in solving the biggest and most pressing problems of our time.” At minute 32.44, Jared talks about the long term vision behind his books.

 

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