In this episode of the Well-Oiled Operations™ podcast, Stacy takes us through a transformative journey with guest Alicia Ybarra, a bridal gown designer mastering Generation Z marketing techniques, who recently achieved phenomenal success. Together, they dive into Alicia's bold moves and innovative strategies, highlighting how businesses can significantly enhance their profits and operational efficiency.
Alicia discusses the implementation of a reactivation campaign, initially deemed unsuitable for her bridal business model. Demonstrating her adaptability and innovative spirit, Alicia generated a remarkable $36,956 in just 30 days. The episode further delves into how she effectively used text messaging and video campaigns to connect with Generation Z clients, leading to a substantial increase in sales and the strategic expansion of her product line to include mens' wear.
Also in this episode:
Adapting a one-time reactivation campaign into a long-term, effective sales strategy is a transformative approach for businesses, even if initially it seems unsuitable for their specific industry.
Embracing text and video messaging caters to the communication preferences of a target audience, leading to significant increases in engagement and sales.
The generation-specific approach proved critical, with emojis in texts resonating better with Generation Z, while the same strategy might not work with an older demographic.
Sales-driven mindset and focus on problem-solving have been the bedrock of her thriving in an industry that experiences constant shifts.
Reinforcement of the mantra not to give up, highlighting the importance of mindset and resilience in overcoming day-to-day business challenges.
Alicia Ybarra
Alicia has built Vanya Designs Bridal from the ground up. It started in her basement and has blossomed into the premier design house in the nation! Alicia's passion is bringing your dreams to life and she loves everything bridal and formal. Her mission is to help you feel beautiful and loved in your own skin! When she isn't working she loves gardening and Crossfit. Alicia graduated with her Masters Degree in Apparel and Textiles from KSU in 2003. She won the prestigious Entrepreneur Award from Kansas State University in 2022.
Alicia’s Phenomenal Sprint of our program earning $36,956.00. How did she do it?
Between herself and her team, they texted 600 brides about their couture sale, tuxedo rentals, and gown preservations. They closed 27 wedding gown alterations, 2 custom wedding gowns, 2 tuxedo parties, and a wedding gown preservation. They booked an additional 34 bride or suit appointments over the next 2 months, which are expected to bring in about $30k in sales. They should be able to upsell menswear to at least half of those, potentially bringing in an extra $30k over the next 12 months. She would not have figured out how to make these bookings and sales without the coaching from Stacy, Trisha, and Aleta. She was paralyzed with self-doubt and insecurities and just needed the push to get creative and get the job done!
Work with Stacy Tuschl:
Click HERE to Book A Call With Well Oiled Operations™
Increase Your Profits While Getting Your Time Back: Join My Free Masterclass - Protect Your Profit
Join Well Oiled Operations ™ Live: A 3-Day Virtual Conference Designed to Help You Build & Maximize Your Team to Increase Profit While Reducing Your Workload.
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As a best-selling author, speaker, and successful business owner, I empower small business owners to thrive. Through my Well-Oiled Operations™ approach, I assist entrepreneurs in attracting customers, increasing profits, and finding personal happiness.
This Podcast Is Produced, Engineered & Edited By: Simplified Impact
In this episode of the Well-Oiled Operations™ podcast, Stacy delves into the implications of Non-Compete Laws on the critical decision-making process between hiring employees versus contractors, highlighting the complexities of modern entrepreneurship. With her extensive experience, Stacy provides actionable advice to help business owners strike the right balance and navigate the challenges of an ever-evolving marketplace. She emphasizes the importance of mastering essential techniques, systems, and mindset shifts to enhance business profitability and enable proprietors to reclaim valuable personal time.
Also in this episode:
The significance of focusing on employee satisfaction to mitigate turnover and maintain a competitive edge.
Understand the legal distinction between non-compete and non-solicit agreements and how they affect your business.
Effective KPIs are critical for business growth; ensure employees' individual KPIs align with the company's overarching goals.
Decision-making in hiring should be informed by law, not preference, especially concerning contractors versus full-time employees.
Work with Stacy Tuschl:
Click HERE to Book A Call With Well Oiled Operations™
Increase Your Profits While Getting Your Time Back: Join My Free Masterclass - Protect Your Profit
Join Well Oiled Operations ™ Live: A 3-Day Virtual Conference Designed to Help You Build & Maximize Your Team to Increase Profit While Reducing Your Workload.
Subscribe To Well-Oiled Operations™ with Stacy Tuschl:
Apple Podcast | YouTube | Spotify
Website | Facebook | LinkedIn | Instagram
As a best-selling author, speaker, and successful business owner, I empower small business owners to thrive. Through my Well-Oiled Operations™ approach, I assist entrepreneurs in attracting customers, increasing profits, and finding personal happiness. My proven process helps students overcome challenges, reach their full potential, and establish self-sustaining ventures—all while maintaining a balanced life. You shouldn't sacrifice your well-being for your business; your business should enhance your life. I understand the worries and doubts you face but trust me, your dreams can be realized. Let me guide you in transforming your local business into your ultimate vision, fostering tranquility, prosperity, and fulfillment.
This Podcast Is Produced, Engineered & Edited By: Simplified Impact
In this episode of the Well-Oiled Operations™ podcast, Stacy explores advanced onboarding strategies and their complexities and the significant role they play in retention. She concentrates on continuous feedback, fostering social connections, and steering clear of typical onboarding mistakes. Stacy also discusses the value of a structured and personalized approach in ensuring new hires feel welcomed, well-prepared, and eager to succeed in their new roles.
Also in this episode:
Regular check-ins and feedback sessions are vital for accelerating the learning process and improving team performance.
Team-building activities and fostering social connections are instrumental in enhancing engagement and creating a sense of belonging in the workplace.
Ensuring the onboarding process is structured, clear, and avoids overloading new hires because neglecting these aspects can lead to ineffective onboarding and potential early turnover.
Work with Stacy Tuschl:
Click HERE to Book A Call With Well Oiled Operations™
Increase Your Profits While Getting Your Time Back: Join My Free Masterclass - Protect Your Profit
Join Well Oiled Operations ™ Live: A 3-Day Virtual Conference Designed to Help You Build & Maximize Your Team to Increase Profit While Reducing Your Workload.
Subscribe To Well-Oiled Operations™ with Stacy Tuschl:
Apple Podcast | YouTube | Spotify
Website | Facebook | LinkedIn | Instagram
As a best-selling author, speaker, and successful business owner, I empower small business owners to thrive. Through my Well-Oiled Operations™ approach, I assist entrepreneurs in attracting customers, increasing profits, and finding personal happiness. My proven process helps students overcome challenges, reach their full potential, and establish self-sustaining ventures—all while maintaining a balanced life. You shouldn't sacrifice your well-being for your business; your business should enhance your life. I understand the worries and doubts you face but trust me, your dreams can be realized. Let me guide you in transforming your local business into your ultimate vision, fostering tranquility, prosperity, and fulfillment.
This Podcast Is Produced, Engineered & Edited By: Simplified Impact
In this episode of the Well-Oiled Operations™ podcast, Stacy explains strategic employee onboarding and its powerful role in enhancing employee retention. She provides practical insights applicable to both traditional and online businesses. Tune in to learn about developing a framework that not only attracts more customers and boosts profit margins but also cultivates a thriving business with a competent team. Stacy underscores the importance of customized experiences, mentorship programs, and the innovative use of e-learning platforms to accelerate the onboarding process while maintaining its quality and effectiveness.
Stacy highlights the critical importance of the first 90 days in the onboarding process, supported by compelling statistics—up to 82% of employee retention can be linked to effective strategic onboarding practices. She emphasizes the need for tailored experiences, mentorship opportunities, and the creative use of e-learning platforms to expedite and enhance the onboarding experience while ensuring its quality and efficiency.
Also in this episode:
Effective onboarding in the first 90 days is key to boosting employee retention by up to 82%.
Customization and personalization of the onboarding process are crucial for engagement and performance.
Utilization of e-learning and digital resources ensure standardized, scalable, and cost-effective onboarding.
Integrating new hires into the company culture rapidly is pivotal for their success within the organization.
Work with Stacy Tuschl:
Click HERE to Book A Call With Well Oiled Operations™
Increase Your Profits While Getting Your Time Back: Join My Free Masterclass - Protect Your Profit
Join Well Oiled Operations ™ Live: A 3-Day Virtual Conference Designed to Help You Build & Maximize Your Team to Increase Profit While Reducing Your Workload.
Subscribe To Well-Oiled Operations™ with Stacy Tuschl:
Apple Podcast | YouTube | Spotify
Website | Facebook | LinkedIn | Instagram
As a best-selling author, speaker, and successful business owner, I empower small business owners to thrive. Through my Well-Oiled Operations™ approach, I assist entrepreneurs in attracting customers, increasing profits, and finding personal happiness. My proven process helps students overcome challenges, reach their full potential, and establish self-sustaining ventures—all while maintaining a balanced life. You shouldn't sacrifice your well-being for your business; your business should enhance your life. I understand the worries and doubts you face but trust me, your dreams can be realized. Let me guide you in transforming your local business into your ultimate vision, fostering tranquility, prosperity, and fulfillment.
This Podcast Is Produced, Engineered & Edited By: Simplified Impact
In this episode of the Well-Oiled Operations™ podcast, Stacy explores the seller’s blueprint with Aleta Mechtel, uncovering the secrets behind successfully preparing a business for sale. This discussion delves deep into the strategies and systems Aleta implemented to sell her profitable educational enterprise. Aleta discusses the critical role of her well-structured leadership team and how detailed procedures and policies can significantly increase a business's value. She stresses the importance of planning with the end goal in mind, advising aspiring sellers to start preparing years in advance.
Also in this episode:
Preparing for a business sale should begin well in advance, potentially years before the intended sale date.
Profitability is key in determining a business's value, making attention to the bottom line crucial in the years leading up to a sale.
Structured policies and procedures and a strong leadership team that operates independently of the owner are pivotal elements that potential buyers seek.
A business owner must detach from being the face of the business, allowing for the company to continue functioning successfully post-transition.
About Aleta Mechtal:
Aleta has over 22 years of experience in early childhood education, progressing from Teacher to Director, Owner, and Coach. Starting from the ground up, she faced numerous challenges and failures but continually learned and improved. She successfully grew her business during a recession, expanded to four locations, and launched two additional businesses addressing childcare staffing issues. Through her journey, Aleta realized the importance of collaborative success and is now dedicated to guiding others on their paths to success.
Work with Stacy Tuschl:
Click HERE to Book A Call With Well Oiled Operations™
Increase Your Profits While Getting Your Time Back: Join My Free Masterclass - Protect Your Profit
Join Well Oiled Operations ™ Live: A 3-Day Virtual Conference Designed to Help You Build & Maximize Your Team to Increase Profit While Reducing Your Workload.
Subscribe To Well-Oiled Operations™ with Stacy Tuschl:
Apple Podcast | YouTube | Spotify
Website | Facebook | LinkedIn | Instagram
As a best-selling author, speaker, and successful business owner, I empower small business owners to thrive. Through my Well-Oiled Operations™ approach, I assist entrepreneurs in attracting customers, increasing profits, and finding personal happiness. My proven process helps students overcome challenges, reach their full potential, and establish self-sustaining ventures—all while maintaining a balanced life. You shouldn't sacrifice your well-being for your business; your business should enhance your life. I understand the worries and doubts you face but trust me, your dreams can be realized. Let me guide you in transforming your local business into your ultimate vision, fostering tranquility, prosperity, and fulfillment.
This Podcast Is Produced, Engineered & Edited By: Simplified Impact