Well-Oiled Operations with Stacy Tuschl

Are you ready to leverage the power of business process improvement tools to enhance your profit margins and achieve a better work-life balance? Welcome to The Well-Oiled Operations Podcast, where you'll join forces with Stacy Tuschl—an accomplished International Best-Selling Author, astute Business Coach, and successful Multiple 7-Figure Business Owner. Stacy will serve as your trusted guide on a transformative journey, unveiling highly effective systems and strategies to improve business operations, elevate the quality of your goods and services, and ultimately revolutionize your overall business performance by getting your business to operate WITHOUT you. Get ready to embark on a quest of discovery, as you uncover the crucial components necessary for establishing a highly profitable business while nurturing a profoundly gratifying life. With Stacy's expertise, you'll gain invaluable insights into assembling your dream team, optimizing your human resources, and implementing streamlined processes. Every aspect of your business, from existing processes to the allocation of your valuable resources, will be meticulously examined and optimized to unleash its fullest potential. Through continuous improvement initiatives, you'll be able to enhance your business operations, achieve greater customer satisfaction, and reduce costs, resulting in a more profitable and sustainable business. Whether you operate in the dynamic retail industry, managing a physical brick-and-mortar establishment, or thrive in the digital realm of online enterprises, The Well-Oiled Operations Podcast offers indispensable strategies that will propel you towards unparalleled success. Stacy's vast experience in both realms makes her the ideal mentor to help you navigate the ever-changing landscape of modern entrepreneurship. By adopting her proven methodologies, you'll be equipped with the tools to optimize your business process management, streamline your operational procedures, and achieve remarkable results. The Well-Oiled Operations Podcast has undergone a thoughtful revamp from its previous incarnation as the Foot Traffic Podcast. This revamped version promises an even more enriching experience, allowing you to gain exclusive access to a wealth of knowledge, practical tips, and actionable advice brought to the table by Stacy Tuschl. Her expertise in business process improvement and operational management will guide you in implementing process maps and deploying innovative techniques to optimize your processes, reduce costs, and enhance your overall business operations. Working your own business is hard. Sometimes you even convince yourself that the long hours and the headaches are actually prescriptive of owning your own business. You’re working hard, but too hard. You have no time for yourself. You’re constantly on your phone.You’ve become a bottleneck in your own business which is growing faster than you expected.You’re losing precious time for yourself, your family, and your mental health.You’re realizing that your pace and your schedule are simply unsustainable. You just want your time back. If any of these statements resonated with you in any capacity, and you're seeking to increase your profitability, improve customer satisfaction, and unlock the secrets to a fulfilling life, The Well-Oiled Operations Podcast is your ultimate resource. Join forces with Stacy Tuschl, the esteemed business operations manager extraordinaire, on this journey of continuous improvement. Discover how to transform your business into a well-oiled machine, primed for success in today's competitive landscape. Remove yourself as the bottleneck in your business. Scale faster than ever before. Get your business to run with you. Make that one decision that will totally change your life and your business today. It's time to tune in to The Well-Oiled Operations podcast and take your business to new heights.
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Dec 19, 2017

Today Stacy talks about 10 ways to monetize right now in order to get a great start to 2018.  

"A really great way to monetize quickly without having a product..."  At minute 2:33 Stacy talks about affiliate links and how they are a really great way to monetize.  She discusses how to add a story to help increase sales.  

"Partner with someone else."  At 6:34 Stacy discusses the importance of partnering up with someone who already has a list.

"Flash Sales..."   At 7:28 Stacy talks about flash sales and how creating urgency can bring in income. 


"Creating little books/journals..."  At 9:36 Stacy talks about something you can do in a weekend to have as a trip wire.

"Put some courses together as a combo."  At 11:52 Stacy describes how to create a 'never before seen' special.

"Don't forget about in-person stuff."   At 13:05 Stacy reminds us not to forget about your local audience.  

"Create a mini-course."  At minute 15:15 Stacy talks about creating smaller courses and how you can do them right at home!

"Lets talk about a virtual workshop..."  At minute 16:19 Stacy discusses virtual workshops. 

"Have a private Facebook group."  At 17:15 Stacy talks about how having a free private Facebook group is beneficial to everyone, even if you don't have a list or product yet. 

"Adding Voxer coaching/access..."  At 18:18 Stacy discusses alternative ways to have your clients reach you.

"Stuff you might not be utilizing..."  At 20:16 Stacy talks about things you may not be utilizing that can be money-makers. 

Book Recommendation:  At minute 24:18 Stacy recommends a great book, "The Automatic Customer" by John Warrillow.   "The Automatic Customer" provides different models on how to turn a customer into an automatic/repeat customers.  

Check out Stacy's LIVE webinar, My 5 Step Framework To Pre-Sell And Launch Your First (Or Next) Product,  this week Wednesday (12/20)  and Thursday (12/21)  Click on the link to reserve your time!

In the meantime, head over to She's Building Her Empire's Facebook group to interact with other like-minded female entrepreneurs.  

Dec 18, 2017

On today's episode Stacy talks about vision boards and the power of what they can do, answers questions about her recent challenge and her two new programs and explores more of Jen Sincero's book, "You are a Badass at Making Money."

"My own personal take...." At minute 4:50 Stacy talks about her vision board. She gives you a brief synopsis of her background and explains how one of her big ideas on her board became a reality!

"How to make your own vision board."  At 10:55 Stacy challenges you to create your own vision board.  If 20 women post their personal boards on the She's Building Her Empire Facebook fan page, Stacy will reveal hers! Stacy helps explain what items to put on your board and how it's okay to have a few materialistic items as long as you have ones that are impactful and have meaning.  

At minute 13:50 Stacy talks more about Jen Sincero's best-selling book.  She shares her three favorite quotes this week: 

"What you can and can't afford is all in your mind"  (Jen Sincero)

"An excuse is nothing but a challenge you've given your power to." (Jen Sincero)

"If you want to change your life you must be more available for the ridiculous than your reality.   When it comes to changing your life, if you're not scared you're doing it wrong." (Jen Sincero)

Question time!  At minute 16:39 Stacy personally answers questions relating to her most recent challenge, Plan to Profit, and her two new programs for 2018: Propel and Powerhouse!    She provides an example of why you shouldn't wait to hire a coach.  

Find out if you're a great fit for Propel or Powerhouse by talking to Stacy directly! Schedule your 15 minute fitting call today by going to

"Things you need for the new year."  At minute 24:32 Stacy discusses the four things you need to make 2018 successful.  Clarity, accountability, a challenge, and support.  What is your biggest one that you need for 2018?  

More questions!   Stacy goes over more challenge questions at 27:45.  

Some highlights include:

*How to get 'unstuck' and go after your vision

*How much time should you dedicate weekly to reaching your goals 


"My ideal client."   At minute 43:20 Stacy describes who her ideal client is. 

Join Stacy next week Monday (December 18th) at 12PM Central on the She's Building Her Empire Fan Page  where she talks about 10 ways to monetize immediately in the first month of 2018!   

Today's podcast is sponsored by HelloFresh.  HelloFresh is a meal kit delivery service that comes right to your door! You can choose from 3 meals plans: classic, veggie and family. All ingredients are pre-labeled and measured for each recipe. Pictures for each step of the way and made a great family bonding time!   My four year old can't wait to cook with me again!  Head over to and use code: EMPIRE30  to get $30 off your first week of HelloFresh!

Dec 8, 2017

Dreams, hopes, desires, passion, ambition and goals…

These are the things that make you into the person you are today and the person you most want to be. Goals and ambitions undoubtedly play a crucial rule in your success. However, there’s more to this than meets the eye.

Strategy, smarts, brains…everything falls flat if you don’t work on the KEY element.

And that’s mindset.

Yes! I just said that. And if you’ve been in the entrepreneurial space for a while now, you must be familiar with this concept.

You hear experts talking about “work on your mindset”, “pesky little limiting beliefs”, “self-sabotage” and stuff like that. The thing is, you keep hearing all this yet you keep ignoring it.

When you think about building a 6-figure business, you roll up your sleeves and sit down to create a game plan. You come up with a strategy, all the resources and set your goals. You then start shooting for stars – one after another, but end up falling flat on your face.


You know why?

Because no matter how bad you WANTED it to happen, you never BELIEVED it.

Somewhere at the back of your head, you kept thinking about all the things that could possibly go wrong, all the reasons why it won’t happen or explanations that your offer is not good enough.

So it goes without saying that mindset work is as important as strategy, systems or smarts.

Our focus of the day?

Developing a 6-figure success mindset so you can kick self-sabotage to the curb every time it creeps in while UP LEVELING BIG TIME! 

I want you to write a letter of gratitude and date it December 2018. Sit down, relax, and let your thoughts flow. What have you achieved? How far have you come? What are the things that you are thankful for?

Don’t be judgmental or picky. Let your heart & desires flow. You don’t necessarily have to already BE there, but claim that space anyway because it’s yours for the taking. Make a habit of reading this letter first thing in the morning so you can stand in your power even when you don’t feel like it.

Do the homework above and once you complete your Day 5 challenge (or if you have any questions), post it in She’s Building Her Empire Community with the hashtag #Plan2Profit #Day5 and let’s embark on a beautiful journey to your dreams.

Not sure what I mean?  Don’t worry.  Join me live today  and I will give you a few examples.  I’m going to end this challenge with a bang, so would love for you to join me today at Noon CST for a Facebook Live on my business page and let’s all celebrate our dreams, goals and empower each other.


Much Love,


P.S. I’ve got a riveting surprise for all of you that’s going to hit your inbox later today. Keep your eyes peeled!  Or if you are like me and can’t wait, join me LIVE for a sneak peak.  




Dec 7, 2017

OH MY WORD! I am so pumped for today! Yesterday, it was so heart-warming to see you being truly vulnerable, admitting your weaknesses and embracing your strengths. I hope you guys are feeling as fired up as I am to create an unforgettable year ahead.

Our focus of the day: 90 Day Plan: Creating a rock solid game plan and mapping out your first quarter so you can effortlessly ace your goals.

You are going to map out 12 weeks starting January 1st, 2018.

That gives you approximately 12 goals to keep you on track.

If you’re overwhelmed, that’s okay! Being passionate and creative entrepreneurs, there are always one million and one ideas bombarding our minds, BUT when it comes to implementing them… nothing makes sense.

That’s why I urge you to take 30 minutes or an hour out and give it your best, ask your partner to jump in or a friend to help you brainstorm.

Post your answers (or if you have any questions) with the hashtag #Plan2Profit #Day4 and let’s crush your goals the right way- one step at a time.

Excited to see what your first quarter goals are!

I would love you joining me live in my facebook business page @12 p.m. Central and let us digest these goals more.

Dec 6, 2017

Wow! I can’t believe it! We’re well on our way to Day 3 and I am so proud to see all the amazing work you’ve put in over the last two days. I commend you for being committed and determined to take your life and business to the next level in the coming year.

Our focus of the day: YOU!

Today, I’m going to share a strategy with you that is an integral part of my High-Performance Coaching and has helped me and my clients immensely over the years. It tells you where you truly stand and what you need to do to fill the gap to get where you want to be.



What are your business strengths? (What makes your business unique?)

What are your personal strengths? (What personal skills do you have that assist you in business?)



What are your business weaknesses? (Where can you improve your business?)

What are your personal weaknesses? (What personal limitations are keeping you from giving 100% to your business?)



What new opportunities do you see that will help you grow your business? (Partnerships, Affiliates, Collaborations, Podcasting, Guest Blogging, Tele-Summit, etc.)



What are the threats to your business? (These can be personal i.e. time, energy, money or business i.e. rival coming in strong, consistency, changing business landscape)

Post your answers (or if you have any questions) with the hashtag #Plan2Profit #Day3 and find out what strengths and weaknesses your peers possess and how you can support each other as a community.

I'm going live today on @12 p.m. central. Don't forget to jump on.

Dec 5, 2017

Yesterday we talked about shaping your vision, getting clear about your truest desires and owning them by writing powerful statements of intention. WOW! That was fun.

And today, our focus is: Phase it Up - Breaking your BIG vision into tasty chunks (a.k.a. achievable phases) so you can finally live the life of your dreams.

Today, we will break down your dream into phases. It can be 3, 5 or 7 phases just so you can easily achieve each phase and move one step closer to your dream.

Let me give you an example: Your dream is to have an internationally renowned business that is impacting not hundreds or thousands but millions of lives.

This is how you’ll map out your 2018.

[ASSUMED] VISION FOR 2018: Be a bestselling author and generate $100K in revenue.


First Quarter

Phase 1 – Map your book idea and hire help (either a coach or an accountability buddy)

Phase 2 – Begin writing the book alongside making a visibility plan for audience building


Second Quarter

Phase 3 – Start list building and begin establishing your expert authority as you write the book

Phase 4 – Finish the first draft and either submit to a Publishing Agency or run it by an editor


Third Quarter

Phase 5 – Draw up your marketing plan and connect with a publicist for book signing and talks

Phase 6 – Give your book the finishing touches and finalize the draft


Fourth Quarter

Phase 7 – Pre-Sell your book and ramp up the hype on your network (email, social media, local)

Phase 8 – Launch and take on the world.

Now you see, the vision may have seemed quite big (and clichéd), but when backed with a plan, it is realistic and achievable.

Your turn: Think about your vision for 2018 and then break it down into phases. Few key factors you need to keep in mind are:

  • Clarity (You may need it if you are starting out)
  • Marketing & Audience Building
  • Filling in the knowledge gap
  • Accountability & Support
  • Sales Mastery  
Dec 4, 2017

Focus of the day: Shaping Your Vision - Shaping a vision, getting clear as day about your truest desires and conquering your dreams, so you can live a hand-crafted life.

How do you dream big when the circumstances tell a completely different story? Where does one even begin to dream big, what comes first, second and third? What is a dream anyway, isn’t it something that usually happens in fiction and only a select few people ever get to achieve theirs?

Today we’re talking about…

  • Your impact on the world and how you want to be remembered.
  • What do you stand for?
  • How can you shine your light brighter?
  • What legacy do you want to leave for your kids?

So, write down the first thing that comes to your mind and complete the following sentences:

I am…

I will…

I help...

I prefer...

I would bring...

Post your answers with the hashtag #Plan2Profit #Day1 and get feedback, accountability and possibly win an exciting prize! Yes, the prize wheel is coming out soon!  ;-)

Can’t wait to hear all about your big dreams! Join me for a Facebook Live today at, 12 P.M. Central.

Nov 29, 2017

This week we are in Week Four of our series discussing the amazing book, "You are a Badass at Making Money" by Jen Sincero.   Join along with us by purchasing this book wherever you buy books!  We'll be covering Jen's book through December -- don't miss out!

Today we take are talking about getting rid of that expensive hobby of yours and turning it in to a real business.

"What is the reasoning behind the why..."  At minute 2:26 Stacy talks about the 3 questions you should be asking yourself.  What made you inspired to listen to this podcast?  How will making money change who you? And what will you do with this number you keep talking about?   

"What do you know?"   At 6:03 Stacy discusses how to get started with what you think you want to do.   Evolving and tweaking is not only okay, it's bound to happen!

"Stop saying 'I'm not good at this!' (Jen Sincero)" At minute 7:22 Stacy talks about how to know the difference between actually not knowing something and letting fears and excuses overtake and how to flip the switch to make BIG things happen.

"What does your dream life look like?"  At 11:10 Stacy shares her dream life scenario and encourages you to think about yours.   Head over the She's Building Her Empire Facebook Group to share yours with other likeminded entrepreneurs.   

Don't forget to register for our Plan to Profit 5 Day Challenge.   The challenge starts December 4th and it's a great way to kick off your 2018 on the right track!  Click here - -

Nov 27, 2017

This week we are in Week Three of our series discussing the amazing book, "You are a Badass at Making Money" by Jen Sincero. Join along with us by purchasing this book wherever you buy books!  We'll be covering Jen's book for the remainder of November and in December -- don't miss out!

"There is something bigger out there than you. (Jen Sincero)" At minute 3:15 Stacy discusses that there is something bigger out there and how you are in your business not just for yourself.  

"How can I afford this?"  At minute 5:22 Stacy talks about how she was able to go from feeling scared to invest in a $1000 coaching program to investing $36,000 in a coach and how she made that money back faster than she could ever imagine!

"How can I make this happen?"  At 13:49 Stacy talks about putting the energy behind what you are saying to yourself.   She explains why being decisive is the KEY to your success in life and business and how it helps you turn your doubts into a dream life.

"There are two types of people..."  At 16:30 Stacy discusses the two types of mindsets people have -- people who spend what they want with no worries and go in to debt and the people who are actively planning on how to make their money back.  

"You have to want your dreams more than you want your drama (Jen Sincero)"  At minute 22:05 Stacy quotes Jen Sincero and talks about how you have to want to succeed more than anyone else.   Do not let negative thoughts affect you.  

Head to our Facebook group, She's Building Her Empire, and join thousands of other like-minded entrepreneurs.   Share with us something that scares you and you can do in the next 7 days to move your business forward.    

Don't miss out on the 5 Day Plan to Profit Challenge that starts December 4th.  Sign up now at

Nov 15, 2017

This week we are in Week Two of our series discussing the amazing book, "You are a Badass at Making Money" by Jen Sincero.  Join along with us by purchasing this book wherever you buy books!  We'll be covering Jen's book for the remainder of November and in December -- don't miss out!

"Be your best testimonial."  At 5:40 Stacy talks about having credibility, results and experience in your field and how that's a must have before you launch your business.  

"How can you do this?"  At minute 7:48 Stacy talks about her previous launches and their results. She shares how she built her confidence to have successful launches. Stacy discusses how to find your niche. She dives deep into her experience and how she got started in the online space.  

At minute 12:28 Stacy talks about Internal vs. External worlds. She shares excerpts from Jen's book and her own examples.   She discusses how you have to believe in yourself and speak your words into existence.  

"Limiting Beliefs." At minute 15:10 Stacy talks about limiting beliefs. She goes over an example and explains how to work through your own personal limiting beliefs. 

Next week we'll be talking more about our Plan To Profit Challenge. Don't forget to get Stacy's free worksheet download about her 10 non-negotiables.   Get it at

Head to our Facebook group, She's Building Her Empire, and join thousands of other like-minded entrepreneurs. Share with us your limiting belief and how you'll work through it.  

Today's podcast episode is sponsored by HelloFresh. HelloFresh is a meal kit delivery service. HelloFresh has 3 plans you can chose from where all the ingredients come pre-measured with step-by-step instructions on how to cook.  HelloFresh is a great to bring your family together to cook and enjoy a meal as one.   It's a great way to enjoy new items in your meal plan. Head to and enter code EMPIRE30 to get $30 off your first order.  

Nov 8, 2017

In this episode, Stacy announces her new #moneymatters series for She’s Building Her Empire and it will last all November and December. She begins to dive into the book "You Are a Badass at Making Money" by Jen Sincero and shares her takeaways of money blocks and ah-ha moments. 

“I don’t think it’s a coincidence that my business took off a year ago...” At minute 3:30 Stacy begins to talk about money mindset and how it’s only been one year since she found out it was an actual thing. She further tells us about how our relationship with money can possibly be sabotaging your business. 

“We’ve got to talk about money...” At minute 5:27 Stacy addresses the importance of being profitable in business and how, therefore, it means we must discuss money. 

“Where your attention goes your focus will flow...” At minute 7:02 Stacy shares a quote from the book, “You’re A Badass At Making Money,” by Jen Sincero and further discusses about how we should shift our focus from not having enough money, to making more money and making your business successful. 

“Knowing that money and abundance is all around you...” At minute 10:32 Stacy begins to discuss having a rock-solid belief system around money. (THIS right here is actually the key to success).   

"What you can expect this entire month."  At minute 13:15 Stacy talks about what she has planned for the #moneymatters series and the homework for Week 1: 

  • Head over to the Facebook Group, She's Building Her Empire.
  • Share with the group 1 money affirmation you will say to yourself on a daily basis. 
  • Grab the Money Mindset Non-Negotiables worksheet. ly/hernonnegotiables

Don't miss Stacy's webinar,  "5 step framework to your wildly profitable online business"  on Monday, November 13th at 1:00pm CT.  Join us by going

Nov 3, 2017

Do you want to start getting more clients and making more money?

I know you do.

Hence, you need to SELL your offer.

Seems ridiculously simple, doesn’t it?

Still so many awesome people I know just keep sitting on their offers, worried about facing judgment, rejection or failure.

Let me ask you a question.

How many times have you spotted a person you could help and said, “Hey, I’ve got the solution to what you are going through right now! Why don’t you try it and see how it makes a difference?”

Umm…NEVER, I assume.

You see, selling out an offer is a process. It takes time and most importantly, it takes commitment to make a difference with your amazing work.

Your initial attempts may fall on deaf ears, your posts may not get as much engagement as you had expected, people may not respond right away….

But this is where consistency, grit and follow-up techniques come in handy.



Day 5 of the “5 Days to Your Irresistible Offer Challenge” is all about selling your offer in a way that feels good and empowering.

The fastest way to validate your offer, attract new clients and perfect your sales process is to create a BETA version of your offer or to pre-sell it to a handful of people in exchange for a raving case study.

People love being the “first”, getting the special treatment and that too at a special price.

Leverage that!

Nov 2, 2017

Times are changing.

Everything is becoming faster, better and easier than before.

And communicating with your audience in the online space is no exception.

We are not wired to slow & tiresome ways of doing things anymore.

We want to accelerate our ability to find solutions.

Likewise, when it comes to creating an irresistible offer, it’s important that you deliver it in a desirable way as well.

You don’t want your clients to put your offer on the back burner. Instead, you want them to fully utilize your offer so they can get a taste of it and come back for more.

Day 4 of the “5 Days to Your Irresistible Offer Challenge” is all about delivering your offer in a way that gets opened, clicked and devoured.


With advanced and easy-to-use systems and processes, everyone has developed their own taste of things.

No longer can you expect your prospects to mold themselves in your given options, that’s why it’s vital that you understand the best way to serve them.

Today, we are going to pin-point how exactly you’re going to stand out in the marketplace with an offer that is a no-brainer for your people as it’s being delivered EXACTLY as they want it!


  1. What is your ideal customer’s preferred way of learning (Videos, Audio, Transcripts, Workbooks, or Daily Action Prompts)?
  2. Where are you going to host your content (Wordpress, Facebook Group, Kajabi, Thinkific)?
  3. What support avenues would you open for your clients during their time with you (Email Support, Facebook Group, Voxer Access)?


  1. Answer the questions above. 
  2. Share your answers in She’s Building Her Empire Communitywith the hashtag #Day4 #IrresistibleOfferChallenge
  3. Tune in at Noon CST to watch the LIVE class on delivering your offer over on my business page


Putting yourself in your client’s shoes has NEVER been more important that it is today.

Research is your best friend, ask them and deliver it!

Nov 1, 2017

You’ve got an offer.

A well-priced offer if I may.

But how do you make sure that the ones who need it see the ACTUAL value and grab it like yesterday?

How do you make sure that it doesn’t get buried in the sea of offers that are already being made?

How do you make sure that it stays mega-relevant to your ideal clients?

Day 3 of the “5 Days to Your Irresistible Offer Challenge” is all about solidifying your offer in a way that it becomes virtually impossible to ignore.

Your primary goal is to get people to recognize the true value of your offer (face value + underlying value) and then to associate it with your business ethics.

You want your prospects or target clientele to know that they can count on you when it comes to solving their problem, that you understand how one thing is affecting their whole life and that there’s a better way to do things.

THIS will be the foundation upon which you build the rest of your relationship.



  1. Understand the ONE BIG BOLD outcome of your offer; the ultimate result you are providing.
  2. Now, note down the associated benefits (you may not realize it, but your solution is creating a ripple effect in their life. Think about all the ways it can help them).
  3. Your offer may feel redundant, but there’s always a way to spice things up. Think about how you can infuse a new life into your offer by adding a cherry on top! (YES! We’re talking about supplementary bonuses, specials and valuable extras).


  1. Answer the questions above.
  2. Share your answers in She’s Building Her Empire Communitywith the hashtag #Day3 #IrresistibleOfferChallenge
  3. Tune in at Noon CST to watch the LIVE class on solidifying your offer over on my business page.

Listen up, your offer is more than just a way to make money in your business.

It’s a promise, a promise for a better future.

Make it worth their while.

Oct 31, 2017

Good work yesterday!

Getting clear about what your offer is going to be was step 1.

Step 2?

How much should you charge for that offer?

Exciting stuff, right?!!

We are all in business to make money, there is no denying that.

But how we make that money is equally important to the life and sustainability of your business.

We can either use “push” tactics to make people buy your offer… OR… we can “pull” the perfect clients in with a well-designed and beautifully-priced offer.

Day 2 of the “5 Days to Your Irresistible Offer Challenge” is all about pricing your offer in a way that becomes a total steal.


Pricing is as much an art as it is a science, one that relies on market research as well as psychology of your perfect person.

When priced correctly, your offer can turbocharge your sales without you having to justify anything at all. Get your pricing strategy wrong and you may repel people without you even knowing about it.

But here’s the thing.

There's no one surefire way to price your offer the right way.

There really isn’t.

However, there certainly are some key factors that help you steer the ship in the right direction, i.e. insane clarity on your target clientele, active competitor research, and understanding the hidden benefits of your offer.

Clearer you are about the VALUE of your offer, easier it gets to charge a good price for your offer.



  1. How are you currently being perceived within your industry? (Are you just starting out? Have you already made some ripples? Are you looking to scale?)
  2. What is your competition charging and how can you best price your offer to have an unfair advantage? (Offering higher or lower price is directly related to your perceived value)
  3. Will you offer a payment plan? If so, break it down (Ex. $997 can be broken down into $297 for 4 months).


  1. Answer the questions above. 
  2. Share your answers in She’s Building Her Empire Communitywith the hashtag #Day2 #IrresistibleOfferChallenge
  3. Tune in at Noon CST to watch the LIVE class on pricing your offer over on my business page.

Remember! Charging high-end prices for your hard work isn’t a far-fetched dream. But you do need to prime your audience enough to invest in you without any hesitation or remorse.

Oct 30, 2017

Welcome to Day 1 of the “5 Days to Your Irresistible Offer Challenge.”

Excited to dive in? I sure am!

Let’s get to it right away.

Day 1 is all about creating an offer that you can sell with absolute confidence and dignity – no sweaty palms, shaky hands or dry throat.

Now creating an offer isn’t rocket science. Anyone who has a little business know-how and willingness to make money can come up with an offer. But creating an offer that RESONATES with your ideal clients and SELLS like crazy is a whole new ball game.  

If you don’t create the right offer at the right time for the right people, you’re leaving your efforts up to chance.

And quite frankly, that’s a total waste of time and money.

After working with clients in various industries and creating my own offers, I’ve created an offer suite that I use to get people hooked, gain their trust and offer ultimate transformation – retaining them as lifelong happy customers.

This offer suite is there to NOT only help you establish yourself as an expert but also to get your perfect person obsessed with your work.

Beware though! You can’t expect to skip steps and have great results! Each offer type has its own time and place in your business journey so you must give them equal importance.


Types of offers:

  1. One time strategy session
  2. DIY Course
  3. Group Experience/Coaching
  4. Your Signature System
  5. High-level Mastermind
  6. Private Mentorship/Coaching



  1. Write down the most basic yet excruciating pain your perfect person is facing right now. 
  2. How much time does your perfect person (a.k.a. ideal client) need to invest in your solution?
  3. What level of support are they looking for at this specific point in their life and in what form can you deliver it the best? (self-paced, group experience, 1-on-1 coaching/mentorship)



  1. Answer the questions above. 
  2. Share your answers in She’s Building Her Empire Communitywith the hashtag #Day1 #IrresistibleOfferChallenge
  3. Tune in at Noon CST to watch the LIVE class on creating your offer over on my business page.

Creating an offer that’s aligned with your current phase in business, your experience and your goals is the BEST thing you can do to yourself (and your business).

Remember! No step is too small or too big if taken with the right plan of action.  

Can’t wait to see what kind of offer you are going to create with us over the next 5 days!

See you in the Facebook Community!

Oct 28, 2017

"How do we get people to absolutely want to buy?"  At minute 2:10 Stacy talks about return on investment. Stacy explains how providing testimonials and case studies are essential to building credibility and prove that there will be a positive return on their investment. She discusses how return on investment does not necessarily mean a monetary value, but can include the tools and learning experiences.

"What is going to be their return on investment?" At 7:00 Stacy explains how return on investment can vary for different people and programs. She discusses how clear you have to be on what the return of investment will be for your specific clients.

"The structure of your offer..." At minute 8:55 Stacy talks about the 5 key areas of the structure of your offer.  She discusses: what you're selling, how much it will cost, what's in it for you, why you should be trusted and why now. She goes in depth with the 5 key areas and provides examples.  

"Whatever you're selling needs to be believable." At minute 14:40 Stacy talks about making your offer and results believable. She explains how no matter the scale of the results they have to be realistic and not exaggerated.  

New challenge coming up next week - October 30th -- 5 Days To Your Irresistible Offer. We'll dive deep into creating your offer, pricing your offer, solidifying your offer, delivering your offer and selling your offer. Reserve your spot today by going to

Join our Facebook community, She's Building Her Empire to engage with tons of like-minded female entrepreneurs! 

Oct 26, 2017

Today's guest is award winning author, Maria Dismondy. Maria has a background in early education and has published 8 children's books! Her first book, "Spaghetti in a Hot Dog Bun" has sold over 26,000 copies in just six months. She talks with Stacy about how she became a successful author and how she built her empire.  

"Did people expect you to write a book?" At minute 1:31 Maria explains how writing her first book was not something she had planned. She explains her background in early education and what made her take the leap into becoming an author.    

"How are you doing this?" At 3:25 Maria talks about how she built her empire. She describes starting off in business doing one-on-one coffee dates to share her story and how that has now turned in to consulting.  

"I wish I would have known..." At minute 4:31 Maria talks about how being an author turns you into a business owner.   She goes in to detail about the planning, marketing and execution of a successful book launch.   She also talks about building credibility as an author, which in turns made her a successful business owner.  

"Let's talk about marketing..." At minute 5:47 Maria discusses with Stacy her marketing strategies. She talks about the 'go to' methods she uses and about trying new strategies. She discusses the need to take risks.  Maria and Stacy talk about the importance of having everything in your business look great during a launch because people will be checking out every aspect of your business and what you have to offer. Maria talks about her goals and her virtual book tour, which happens in the 2 weeks leading up to her book launch. They also discuss the importance of building relationship and how it's never too early to start establishing them. 

"3 levels of influencers." At 13:38 Maria describes her 3 levels of influencers and their various launch requirements. She tells Stacy how she's not afraid to do book giveaways, because you will get back so much more in the end.  

"What do you offer.." At 17:56 Maria talks about her various programs to help authors and those who aspire to be authors.    You can check out her free workshop at hosts a 45 minute workshop for aspiring authors that takes you n the journey of the different paths of publishing and writing a book. She also discusses the 'why' to writing a book and your next steps as an author. After completing Maria's programs you'll walk away knowing you can take action and know what your first steps will be. Her workshop ends with ideas on sales and provides real life examples about authors who have made money on things other than book sales. Maria also talks about her group coaching service for published authors looking to drive their book sales through marketing.       

"What would be holding someone back?" At 22:31 Maria talks about the two reasons people have been held back. She goes in to details about writing capabilities and people who are not action takers. She talks about the need to be an action taker in order to publish and market a book. "You have to be willing to do some of the work to make money."

"How can people actually make money from this?"  At minute 24:16 Maria explains how to monetize. She talks to Stacy about building her speaking career first and incorporating her book to be a part of that. She encourages other to think out of the box and take your expertise and create a service. She also goes in to detail about creating boundaries and knowing when to say no in business.   

"How did you know when to raise the price?" At minute 26:59 Maria describes how she knew it was the time to raise her prices.   

"Something that really helped me move my business forward..." At minute 29:00 Building a team. Delegation and help get everything done. Having a great team is key to success.  

To learn more about Maria and her books you can find her online on Facebook and Instagram @MariaDismondy. You can also visit her webiste, to view her upcoming events, book her for speaking engagements and more! A full list of her titles and how to buy them is available at her website. You can also learn more and purchase books directly at

Today's episode is sponsored by HelloFresh. HelloFresh delivers great ingredients and recipes right to your doorstep! At minute 11:49 Stacy talks about her experience with HelloFresh and how simple and easy it was to use. HelloFresh even includes photos so you can visually see your recipe come to life every step of the way.  There's no measuring and no waste and HelloFresh is great for the whole family to do together.    It's super affordable, at less than $10 a meal. To learn more and sign up visit Save $30 on your first month by using Stacy's exclusive coupon code: EMPIRE30

Oct 19, 2017

In today's episode Stacy talks to us about the 5 things you absolutely need to do before creating your first or next offer. She also gives a sneak peek into her new 5 day challenge, coming up at the end of October!

"Two problems I see..." At minute 2:38 Stacy talks about offer problems and visibility problems when trying to market your offer.

"What are you trying to sell?" At minute 3:28 Stacy explains how to sell your results and not your product. 

"How can we price our product effectively?" At 5:08 Stacy discusses self-worth. She gives examples and goes in to detail about building credibility and becoming your own best case study.

"What's in it for your buyer..." At minute 11:02 Stacy talks about distinguishing between feature and benefits.  

"Why now?" At 13:18 Stacy explains how to create a sense of urgency with your offer. She gives examples and explains the reasons why you should be available to your customers during the offer period.   

Stacy's new 5 day challenge, 5 Days To Your Irresistible Offer, starts soon! At 17:10 she gives a sneak peek in to the topics, including:

  • Creating your offer
  • Pricing your offer
  • Solidifying your offer
  • Delivering your offer
  • Selling your offer

Head over to to save your spot in the challenge!

In the meantime, come hang out with other female entrepreneur's in Stacy's Facebook Group, She's Building Her Empire.

Oct 12, 2017

In this episode Stacy talks about creating your irresistible offer. She also explains what she has coming up in October, including a webinar and a brand-new 5 Day Challenge!

"The number one mistake that people make..." At minute 1:51 Stacy explains the biggest mistake that people make when creating a digital product.   

"Most of the entrepreneurs focus on creating a product or service, instead of creating an offer." At 3:50 Stacy discusses the difference between creating an offer and creating a product or service.     

"Let's talk about offer versus product..." At minute 6:06 Stacy gives examples on how to make your offer more compelling.

"We need to go get a sense of urgency." At 7:35 Stacy talks about creating an urgency to help customers make a decision on whether or not they immediately want your product or service.  

"You could also do bonuses..." At minute 10:53 Stacy goes in depth about bonus offers. She provides several examples and explains why your bonuses need to make sense.  

"Pricing and packaging is a huge thing that makes or breaks your offer." At minute 14:04 Stacy explains how you can show your value with your pricing strategies.  

"Coming up..." At minute 15:22 Stacy talks about what she has planned for the month of October. 

  • 5 Imperative things to do before creating your next offer
  • Pricing and Packaging 
  • A brand new 5 day challenge!  The new challenge start on October 30th and runs Monday to Friday.

Don't miss Stacy's webinar, "5 step framework to your wildly profitable online business" next week. Join us by going to 

Oct 9, 2017

In this episode Stacy talks in depth about how her most recent launch went and what she's learned from it. She also gives us a sneak peek into what is coming up in October, including a new 5 day challenge.  

"One of the things I want you to be thinking about..." At minute 2:34 Stacy explains how after two successful launches she thought her third would be easy. However, businesses and teams evolve so fast her and her team ended up with 32 lessons learned from this launch. 

"We're in a different place." At 4:40 explains how having lessons learned is a good thing. Every time you do something is learning lesson for next time. She further tells us how the only time you can fail is if you quit at something.  

"Tracking your numbers is crucial." At minute 5:55 Stacy discusses how important it is to track your numbers, not only during the challenge, but before as well. She gives the specifics on what numbers you should be tracking.  

"The huge decision I ended up doing..." At 10:21 talks about why she decided to launch a DIY program during a launch that was already in progress. She explains the why behind it and how she 'went with her gut' in making the decision. 

"I think the reason this launch is so successful is the offer." At minute 14:27 Stacy talks about having a great offer. She explains that the key to having a successful launch is having an amazing offer.   

"What you can expect this entire month." At minute 15:54 Stacy talks about what she has planned for the month of October. 

  • 5 Imperative questions to ask yourself to create your offer
  • What makes an irresistible offer
  • A brand new 5 day challenge! The new challenge start on October 30th and runs Monday – Friday.

Don't miss Stacy's webinar, "5 Step Framework to Your Wildly Profitable Online Business" on Monday, October 9th. Join us by going to And, don't forget to check out our sponsor this month. FabFitFun is a seasonal subscription box with full-size beauty, fitness, fashion and lifestyle products. It retails for $49.99 but always has a value over $200. Use coupon code "Empire" for $10 off your first box at

Sep 27, 2017

Jillian Leslie, an MBA graduate, is an online two-business entrepreneur.  She is the founder of Catch My Party ( and MiloTree (   Catch My Party is the largest party idea site on the web.   MiloTree helps businesses grow their social media followers and email lists from popups.  Today, she talks with Stacy about running two businesses and how she made her two brands explode.  She shares her insights and experiences of her success.

Jillian talks with Stacy about being an entrepreneur of two businesses.    She explains how she got started, her struggles and her successes with both businesses and how she built her empire. 

Some highlights include:

 “Initially we thought we’ll monetize via ads…” At 3:06,  Jillian explains how she learned to monetize the traffic on her first business site, Catch My Party. 

 “Brands reached out to us.”  At minute 4:09, Jillian discusses how she made her businesses stand out to get brands to contact her to work together.

 “Think of yourself as an influencer..”  at 6:40, Jillian talks about having confidence in yourself.

 “This isn’t working…what are some other things to make your brand explode.”  At minute 10:00, Jillian tells Stacy how she made her business grow through popups.  

 "This is working for us, chances are it will work for others." At minute 11:50, Jillian explains how she took the popup and created a separate business.

 "It's a little bit like having a child."  At minute 17:00, Jillian talks about when she felt comfortable enough with her first business to dive deep into her second.  

 "What we do is we listen, and we ask." Starting at 19:40, Jillian discusses the struggles along the path of entrepreneurship.

 "We eat our own dog food.."  at minute 22:40,  Jillian shares how her two businesses, Catch My Party and MiloTree, work together.

Don't forget to check out our sponsor this month.  FabFitFun is a seasonal subscription box with full-size beauty, fitness, fashion and lifestyle products.  It retails for $49.99 but always has a value over $200.  Use coupon code "Empire" for $10 off your first box at

Sep 21, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Thank you for joining us! Today we are wrapping up my Five Day Challenge with a Q&A session. If you are yet to look at it, go and check out the last five episodes, where we really dug in deep to teach you how you plan, create and then actually go ahead and launch, in a ninety day period, whether you're launching a business or a  product.  Even if you missed the challenge, stick around, as I'm going live on my Facebook Page and I'll be answering everybody's questions about how to do this launch thing, so listen in carefully, because I know that you're really going to get so much out of it!

I'm super excited about today, because when we are doing our launch Q&A's, these are usually our big days, with lots of questions. People also know that when I do a Q&A after one of my challenges, I also do my giveaways. Today, I have a really fun prize, from my Dance Studios, as well as some other really cool things and I'm going to spin the wheel every five minutes and then  I'll be picking a winner from the people who have either posted their questions or have been engaging with me inside of She's Building Her Empire Facebook Community, so join me on the show today and see if you're a winner!

Show highlights:

  • “So some of the cool prizes, I'll tell you what people can be winning...” From minute 3:13, Stacy explains what the really cool prizes are, that you could be winning today.
  • “What's the best way to hold on to that expert status, while moving into a national space in online?” At minute 4:35, Lyn asks Stacy her question about how to make her business really explode in the online space.
  • “It might make sense for them to feed into a DIY Program.” At minute 5:44, Stacy explains the sense behind creating a DIY Program, for some people.
  • “I have two directions I can go.” At minute 6:04, Stacy deals with Amanda's question about deciding which direction she should opt for- passion, or money.
  • “I realized that there's a lot of time and my Friday Challenge could be pricey and I'm not sure that I have a following yet.” From minute 8:18, Stacy answers Heather Lee's question, by explaining how she could be overwhelming people and possibly causing them to want to drop out.
  • “Do I have to offer a one to one at all, during this process?” From minute 10:40, Stacy answers Alicia's question and she also explains why she would not do a Thirty Day Challenge.
  • “What if I'm doing market research for a course I'm interested in doing, putting out questions and polls, but not getting great feedback. Do I create the course anyway, or do I continue to ask questions until I find a specific topic that gets great feedback?” From minute 13:58, Stacy addresses April's really good question.
  • How do I justify for the launch if it's just to fill in a few slots of private calls per month, not Premium priced programming?” From minute 15:13, Stacy answers Karen's question about whether or not it's worth going through the whole launch phase and she also explains what she would have done to build up excitement, in Karen's situation.
  • “Do you suggest that we focus on one platform to promote?” at minute 19:47, Stacy answers Michelle's question by explaining that it would depend on how much you would be able to handle without over exhausting yourself.
  • “How do I find people?” At minute 20:43, Jessica, who is brand new and starting from scratch, asks her question about where the people are to be found and Stacy explains some of the fundamentals of networking and also, the potential pitfalls of free groups.
  • “How do I decide which to launch first? Do I do market research in all of that?” From minute 22:51, Stacy answers Audra's question, advising her to do the proper market research, as she has a number of different businesses.
  • “Where were you six months ago?” From minute 25:50, Stacy addresses Dawn's question, by looking back at where she was a year ago before she'd discovered the world of launching, as compared with where she is, today. She also explains what she will be focusing on for the next six months. She encourages Dawn to keep on going!
  • “I'm having trouble telling people what I am, or do, on Facebook Live.” From minute 28:00. Stacy advises Lindsay as to how to refer to herself and what it is that she's doing, on Facebook Live.
  • “Do we need a copyright on materials?” At minute 30:06, Stacy answers the question about using copyright on materials and she explains how she deals with protecting her own brand.
  • “Tomorrow, Thursday, I'm doing another Encore- call it a Webinar...” From minute 33:15, Stacy explains about the private, live Encore 'Webinar' that she will be doing inside her Facebook Live Group, tomorrow. (Not on her Fan Page.) - If you use the coupon code: Empire, you will get $10 off your first box from, which retails for $49.99, but has a value of over $200! Go to my Facebook Fan Page to check it out and see what you will be getting in the box!

Sep 15, 2017

Welcome to Day 5 of our 5 Day Launch Challenge! We're talking about 3 deadly launch mistakes that you want to avoid! The whole point of launching is to be as successful as possible, so today we are talking about some of the mistakes that many people make when they launch.


The 3 Deadly Mistakes of a Product Launch:


1. Jumping Into a Launch - Sometimes it is tempting to just jump into your product launch! You can easily have unrealistic sales projections, which will make it worse on you when it doesn’t meet your expectations.


2. The 6 Figure Illusion - we think that achieving 6 figures in a launch is common place, and it’s not actually all that easy to hit that number. Someone having a 6 figure launch has probably launched products multiple times. Don’t give up after your first launch. Keep working on it and launching time after time.


3. Overconfidence - there is a fine line between being confident and being too confident. A launch isn’t easy and it’s not easy to hit big numbers. There is so much work behind the scenes, and personally, I have prepped for about 4 weeks before I launched. Have a strategy to make sure all your time is going into planning your launch.

Showing up and being consistent will give you the confidence you need to sell out your program.

Setting realistic goals, that are also ambitious is a good idea! It’s all a numbers game!


Listen to the episode to hear the case studies of actual clients that I’ve worked with.


Today’s action item to answer these 3 questions in the Facebook group:


  1. What are you going to do to avoid the costly launch mistakes?
  2. Would you be willing to invest time and money in a system to walk you through launch?
  3. What is the important to having accountability to keep your launch on track?


Post your answers in the FB group and tag it #launchedin90


The Profit Mastermind - Launched in 90 Days Doors are Open! - it’s a group of 20 women with weekly like calls for 90 days. There’s lots of training videos and a private FB group just for us! There are 3 phases to creating a product and this plan covers all of them!



Sep 14, 2017

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Welcome back to the Launched in 90 Challenge! Today is Day 4 of our 5 Day Challenge, and we are going to be chatting it up on Facebook Live about actually launching your product. Thanks to our diverse digital media outlets, putting your product out there is easier than ever before. That doesn’t mean that product launches won’t take your time, your focus, and a little investment. I’m going to share my best tools for product launches, as well as give you all the info on my own products and services coming to you soon!

 Stay tuned for the Product Mastermind Opening at the conclusion of our 5 Day Challenge. For now, I’ll be over on Facebook Live answering questions and generating value for you, so that you have all the tools you need to launch your product. Join the conversation, get excited, and get ready to share your product with the world.

 Show highlights:

  • Get excited to launch your product.
  • Do expensive products lead to high customer commitment?
  • 4 Strategies you can use to launch your product.
  • I dig into all your questions about Challenge Weeks, Webinars, and Video Series.
  • Being strategic with Facebook Live.
  • Turning your local business into an online business.
  • Launch to help you get authority and build your audience.
  • What do invest in your product launch?
  • Defining the “Mastermind.”


Thanks for using the #Launchedin90 hashtag! Keep your comments in the Facebook page coming!

LIKE the Facebook Fan Page

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